# S. Shyam Sundar

**Type:** Researchers  
**Canonical URL:** https://scholariq.org/researchers/s-shyam-sundar/

## Facts

| Field | Value |
| --- | --- |
| Citations | 20,783 |
| Field | Digital Marketing and Social Media |
| h-index | 72 |
| i10-index | 194 |
| Last Known Institution | Pennsylvania State University |
| OpenAlex ID | https://openalex.org/A5009893200 |
| ORCID iD | 0000-0002-5779-8864 |
| Works | 357 |

## Researcher papers

- [Uses and Grats 2.0: New Gratifications for New Media](https://scholariq.org/papers/uses-and-grats-2-0-new-gratifications-for-new-media/)
- [Humanizing chatbots: The effects of visual, identity and conversational cues on humanness perceptions](https://scholariq.org/papers/humanizing-chatbots-the-effects-of-visual-identity-and-conversational-cues-on/)
- [Rise of Machine Agency: A Framework for Studying the Psychology of Human–AI Interaction (HAII)](https://scholariq.org/papers/rise-of-machine-agency-a-framework-for-studying-the-psychology-of-human-ai/)
- [Measuring Message Credibility](https://scholariq.org/papers/measuring-message-credibility/)
- [Personalization versus Customization: The Importance of Agency, Privacy, and Power Usage](https://scholariq.org/papers/personalization-versus-customization-the-importance-of-agency-privacy-and-power/)
- [Conceptualizing sources in online news](https://scholariq.org/papers/conceptualizing-sources-in-online-news/)
- [“Fake News” Is Not Simply False Information: A Concept Explication and Taxonomy of Online Content](https://scholariq.org/papers/fake-news-is-not-simply-false-information-a-concept-explication-and-taxonomy-of/)
- [The Psychological Appeal of Personalized Content in Web Portals: Does Customization Affect Attitudes and Behavior?](https://scholariq.org/papers/the-psychological-appeal-of-personalized-content-in-web-portals-does/)
- [Explicating Web Site Interactivity](https://scholariq.org/papers/explicating-web-site-interactivity/)
- [Anthropomorphism of computers: Is it mindful or mindless?](https://scholariq.org/papers/anthropomorphism-of-computers-is-it-mindful-or-mindless/)
- [Seeing Is Believing: Is Video Modality More Powerful in Spreading Fake News via Online Messaging Apps?](https://scholariq.org/papers/seeing-is-believing-is-video-modality-more-powerful-in-spreading-fake-news-via/)
- [Does distrust in humans predict greater trust in AI? Role of individual differences in user responses to content moderation](https://scholariq.org/papers/does-distrust-in-humans-predict-greater-trust-in-ai-role-of-individual/)

## Researcher topics

- [Digital Marketing and Social Media](https://scholariq.org/topics/digital-marketing-and-social-media/)
- [Impact of Technology on Adolescents](https://scholariq.org/topics/impact-of-technology-on-adolescents/)
- [Misinformation and Its Impacts](https://scholariq.org/topics/misinformation-and-its-impacts/)
- [Media Influence and Health](https://scholariq.org/topics/media-influence-and-health/)
- [Technology Adoption and User Behaviour](https://scholariq.org/topics/technology-adoption-and-user-behaviour/)

## Researcher university

- [Pennsylvania State University](https://scholariq.org/institutions/pennsylvania-state-university/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.