# Sandra Matz

**Type:** Researchers  
**Canonical URL:** https://scholariq.org/researchers/sandra-matz/

## Facts

| Field | Value |
| --- | --- |
| Citations | 5,644 |
| Field | Personality Traits and Psychology |
| h-index | 30 |
| i10-index | 52 |
| Last Known Institution | Columbia University |
| OpenAlex ID | https://openalex.org/A5078693030 |
| ORCID iD | 0000-0002-0969-4403 |
| Works | 116 |

## Researcher papers

- [Facebook as a research tool for the social sciences: Opportunities, challenges, ethical considerations, and practical guidelines.](https://scholariq.org/papers/facebook-as-a-research-tool-for-the-social-sciences-opportunities-challenges/)
- [Psychological targeting as an effective approach to digital mass persuasion](https://scholariq.org/papers/psychological-targeting-as-an-effective-approach-to-digital-mass-persuasion/)
- [Well-being is more than happiness and life satisfaction: a multidimensional analysis of 21 countries](https://scholariq.org/papers/well-being-is-more-than-happiness-and-life-satisfaction-a-multidimensional/)
- [The potential of generative AI for personalized persuasion at scale](https://scholariq.org/papers/the-potential-of-generative-ai-for-personalized-persuasion-at-scale-2/)
- [Authentic self-expression on social media is associated with greater subjective well-being](https://scholariq.org/papers/authentic-self-expression-on-social-media-is-associated-with-greater-subjective/)
- [Using Big Data as a window into consumers’ psychology](https://scholariq.org/papers/using-big-data-as-a-window-into-consumers-psychology/)
- [Money Buys Happiness When Spending Fits Our Personality](https://scholariq.org/papers/money-buys-happiness-when-spending-fits-our-personality/)
- [An integrative model of leadership behavior](https://scholariq.org/papers/an-integrative-model-of-leadership-behavior/)
- [Autonomy in consumer choice](https://scholariq.org/papers/autonomy-in-consumer-choice/)
- [Privacy in the age of psychological targeting](https://scholariq.org/papers/privacy-in-the-age-of-psychological-targeting/)

## Researcher topics

- [Personality Traits and Psychology](https://scholariq.org/topics/personality-traits-and-psychology/)
- [Mental Health Research Topics](https://scholariq.org/topics/mental-health-research-topics/)
- [Behavioral Health and Interventions](https://scholariq.org/topics/behavioral-health-and-interventions/)
- [Psychological Well-being and Life Satisfaction](https://scholariq.org/topics/psychological-well-being-and-life-satisfaction/)
- [Media Influence and Health](https://scholariq.org/topics/media-influence-and-health/)

## Researcher university

- [Columbia University](https://scholariq.org/institutions/columbia-university/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.