# Smaraki Mohanty

**Type:** Researchers  
**Canonical URL:** https://scholariq.org/researchers/smaraki-mohanty/

## Facts

| Field | Value |
| --- | --- |
| Citations | 79 |
| Field | Consumer Behavior in Brand Consumption and Identification |
| h-index | 5 |
| i10-index | 2 |
| Last Known Institution | Elon University |
| OpenAlex ID | https://openalex.org/A5077883454 |
| ORCID iD | 0000-0003-4459-5256 |
| Works | 9 |

## Researcher papers

- [The role of social virtual world in increasing psychological resilience during the on-going COVID-19 pandemic](https://scholariq.org/papers/the-role-of-social-virtual-world-in-increasing-psychological-resilience-during/)
- [Pandemic‐led brand switch: Consumer stickiness for private‐label brands](https://scholariq.org/papers/pandemic-led-brand-switch-consumer-stickiness-for-private-label-brands/)
- [More the merrier: Effects of plural brand names on perceived entitativity and brand attitude](https://scholariq.org/papers/more-the-merrier-effects-of-plural-brand-names-on-perceived-entitativity-and/)
- [The Impact of Green Energy Production on Healthiness Perceptions and Preferences](https://scholariq.org/papers/the-impact-of-green-energy-production-on-healthiness-perceptions-and-preferences/)
- [Swipe right: When and why conservatives are more accepting of <scp>AI</scp> recommendations](https://scholariq.org/papers/swipe-right-when-and-why-conservatives-are-more-accepting-of-scp-ai-scp/)
- [Beyond the Post: How Profile Picture Changes Shape Consumer Perceptions of Brand Activism](https://scholariq.org/papers/beyond-the-post-how-profile-picture-changes-shape-consumer-perceptions-of-brand/)
- [Affinity to mnemonic features of social media: Antecedent and consequences](https://scholariq.org/papers/affinity-to-mnemonic-features-of-social-media-antecedent-and-consequences/)
- [The role of voice-enabled smart devices in promoting prosocial shopping behavior](https://scholariq.org/papers/the-role-of-voice-enabled-smart-devices-in-promoting-prosocial-shopping-behavior/)
- [Decision Making Study](https://scholariq.org/papers/decision-making-study/)

## Researcher topics

- [Consumer Behavior in Brand Consumption and Identification](https://scholariq.org/topics/consumer-behavior-in-brand-consumption-and-identification/)
- [Digital Marketing and Social Media](https://scholariq.org/topics/digital-marketing-and-social-media/)
- [Media Influence and Health](https://scholariq.org/topics/media-influence-and-health/)
- [Impact of Technology on Adolescents](https://scholariq.org/topics/impact-of-technology-on-adolescents/)
- [Virtual Reality Applications and Impacts](https://scholariq.org/topics/virtual-reality-applications-and-impacts/)

## Researcher university

- [Elon University](https://scholariq.org/institutions/elon-university/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.