# Stephen L. Vargo

**Type:** Researchers  
**Canonical URL:** https://scholariq.org/researchers/stephen-l-vargo/

## Facts

| Field | Value |
| --- | --- |
| Citations | 59,356 |
| Field | Service and Product Innovation |
| h-index | 69 |
| i10-index | 117 |
| Last Known Institution | University of Oklahoma |
| OpenAlex ID | https://openalex.org/A5034061494 |
| ORCID iD | https://orcid.org/0000-0002-2401-8358 |
| Works | 189 |

## Researcher topics

- [Service and Product Innovation](https://scholariq.org/topics/service-and-product-innovation/)
- [Customer Service Quality and Loyalty](https://scholariq.org/topics/customer-service-quality-and-loyalty/)
- [Consumer Behavior in Brand Consumption and Identification](https://scholariq.org/topics/consumer-behavior-in-brand-consumption-and-identification/)
- [Digital Marketing and Social Media](https://scholariq.org/topics/digital-marketing-and-social-media/)
- [Innovative Approaches in Technology and Social Development](https://scholariq.org/topics/innovative-approaches-in-technology-and-social-development/)

## Researcher university

- [University of Oklahoma](https://scholariq.org/institutions/university-of-oklahoma/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.