# Thomas P. Novak

**Type:** Researchers  
**Canonical URL:** https://scholariq.org/researchers/thomas-p-novak/

## Facts

| Field | Value |
| --- | --- |
| Citations | 17,805 |
| Field | Digital Marketing and Social Media |
| h-index | 28 |
| i10-index | 40 |
| Last Known Institution | George Washington University |
| OpenAlex ID | https://openalex.org/A5103869947 |
| Works | 80 |

## Researcher topics

- [Digital Marketing and Social Media](https://scholariq.org/topics/digital-marketing-and-social-media/)
- [Technology Adoption and User Behaviour](https://scholariq.org/topics/technology-adoption-and-user-behaviour-2/)
- [Consumer Behavior in Brand Consumption and Identification](https://scholariq.org/topics/consumer-behavior-in-brand-consumption-and-identification/)
- [Consumer Retail Behavior Studies](https://scholariq.org/topics/consumer-retail-behavior-studies/)
- [Impact of Technology on Adolescents](https://scholariq.org/topics/impact-of-technology-on-adolescents/)

## Researcher university

- [George Washington University](https://scholariq.org/institutions/george-washington-university/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.