# Ulrike Gretzel

**Type:** Researchers  
**Canonical URL:** https://scholariq.org/researchers/ulrike-gretzel/

## Facts

| Field | Value |
| --- | --- |
| Citations | 24,679 |
| Field | Digital Marketing and Social Media |
| h-index | 73 |
| i10-index | 201 |
| Last Known Institution | University of Southern California |
| OpenAlex ID | https://openalex.org/A5035975032 |
| ORCID iD | https://orcid.org/0000-0001-8416-1829 |
| Works | 417 |

## Researcher topics

- [Digital Marketing and Social Media](https://scholariq.org/topics/digital-marketing-and-social-media/)
- [Diverse Aspects of Tourism Research](https://scholariq.org/topics/diverse-aspects-of-tourism-research/)
- [Technology Adoption and User Behaviour](https://scholariq.org/topics/technology-adoption-and-user-behaviour-2/)
- [Sharing Economy and Platforms](https://scholariq.org/topics/sharing-economy-and-platforms/)
- [Consumer Behavior in Brand Consumption and Identification](https://scholariq.org/topics/consumer-behavior-in-brand-consumption-and-identification/)

## Researcher university

- [University of Southern California](https://scholariq.org/institutions/university-of-southern-california/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.