# Un Chae Chung

**Type:** Researchers  
**Canonical URL:** https://scholariq.org/researchers/un-chae-chung/

## Facts

| Field | Value |
| --- | --- |
| Citations | 153 |
| Field | Consumer Behavior in Brand Consumption and Identification |
| h-index | 5 |
| i10-index | 4 |
| Last Known Institution | University of Wisconsin–Whitewater |
| OpenAlex ID | https://openalex.org/A5091429108 |
| ORCID iD | 0000-0003-3153-1894 |
| Works | 7 |

## Researcher papers

- [Greener than Others? Exploring Generational Differences in Green Purchase Intent](https://scholariq.org/papers/greener-than-others-exploring-generational-differences-in-green-purchase-intent/)
- [Intrusive or Relevant? Exploring How Consumers Avoid Native Facebook Ads through Decomposed Persuasion Knowledge](https://scholariq.org/papers/intrusive-or-relevant-exploring-how-consumers-avoid-native-facebook-ads-through/)
- [Putting the “Me” in endorsement: Understanding and conceptualizing dimensions of self-endorsement using intelligent personal assistants](https://scholariq.org/papers/putting-the-me-in-endorsement-understanding-and-conceptualizing-dimensions-of/)
- [How Political Interest and Gender Influence Persuasion Knowledge, Political Information Seeking, and Support for Regulation of Political Advertising in Social Media](https://scholariq.org/papers/how-political-interest-and-gender-influence-persuasion-knowledge-political/)
- [The role of construal fit in threat appeal to persuade young drivers not to text while driving](https://scholariq.org/papers/the-role-of-construal-fit-in-threat-appeal-to-persuade-young-drivers-not-to-text/)
- [Confronting the Fear of Privacy Infringement: How Consumers Cope with Online Behavioral Advertising Through Multidimensional Persuasion Knowledge and the Extended-Extended Parallel Process Model](https://scholariq.org/papers/confronting-the-fear-of-privacy-infringement-how-consumers-cope-with-online/)
- [Institutional AI communication: publisher ideology and perceived algorithmic fairness](https://scholariq.org/papers/institutional-ai-communication-publisher-ideology-and-perceived-algorithmic/)

## Researcher topics

- [Consumer Behavior in Brand Consumption and Identification](https://scholariq.org/topics/consumer-behavior-in-brand-consumption-and-identification/)
- [Digital Marketing and Social Media](https://scholariq.org/topics/digital-marketing-and-social-media/)
- [Media Influence and Health](https://scholariq.org/topics/media-influence-and-health/)
- [Media Studies and Communication](https://scholariq.org/topics/media-studies-and-communication/)
- [Social Media and Politics](https://scholariq.org/topics/social-media-and-politics/)

## Researcher university

- [University of Wisconsin–Whitewater](https://scholariq.org/institutions/university-of-wisconsin-whitewater/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.