# Weng Marc Lim

**Type:** Researchers  
**Canonical URL:** https://scholariq.org/researchers/weng-marc-lim/

## Facts

| Field | Value |
| --- | --- |
| Citations | 39,557 |
| Field | Digital Marketing and Social Media |
| h-index | 77 |
| i10-index | 252 |
| Last Known Institution | Jaipuria Institute of Management |
| OpenAlex ID | https://openalex.org/A5045594204 |
| ORCID iD | https://orcid.org/0000-0001-7196-1923 |
| Works | 408 |

## Researcher topics

- [Digital Marketing and Social Media](https://scholariq.org/topics/digital-marketing-and-social-media/)
- [Consumer Behavior in Brand Consumption and Identification](https://scholariq.org/topics/consumer-behavior-in-brand-consumption-and-identification/)
- [Technology Adoption and User Behaviour](https://scholariq.org/topics/technology-adoption-and-user-behaviour-2/)
- [Customer Service Quality and Loyalty](https://scholariq.org/topics/customer-service-quality-and-loyalty/)
- [Environmental Sustainability in Business](https://scholariq.org/topics/environmental-sustainability-in-business/)

## Researcher university

- [Jaipuria Institute of Management](https://scholariq.org/institutions/jaipuria-institute-of-management/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.