# Werner Reinartz

**Type:** Researchers  
**Canonical URL:** https://scholariq.org/researchers/werner-reinartz/

## Facts

| Field | Value |
| --- | --- |
| Citations | 18,202 |
| Field | Customer Service Quality and Loyalty |
| h-index | 46 |
| i10-index | 67 |
| Last Known Institution | University of Cologne |
| OpenAlex ID | https://openalex.org/A5072548101 |
| ORCID iD | https://orcid.org/0000-0002-2440-3117 |
| Works | 154 |

## Researcher topics

- [Customer Service Quality and Loyalty](https://scholariq.org/topics/customer-service-quality-and-loyalty/)
- [Consumer Market Behavior and Pricing](https://scholariq.org/topics/consumer-market-behavior-and-pricing/)
- [Consumer Retail Behavior Studies](https://scholariq.org/topics/consumer-retail-behavior-studies/)
- [Customer churn and segmentation](https://scholariq.org/topics/customer-churn-and-segmentation/)
- [Consumer Behavior in Brand Consumption and Identification](https://scholariq.org/topics/consumer-behavior-in-brand-consumption-and-identification/)

## Researcher university

- [University of Cologne](https://scholariq.org/institutions/university-of-cologne/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.