# Won-Ki Moon

**Type:** Researchers  
**Canonical URL:** https://scholariq.org/researchers/won-ki-moon/

## Facts

| Field | Value |
| --- | --- |
| Citations | 625 |
| Field | Misinformation and Its Impacts |
| h-index | 14 |
| i10-index | 18 |
| Last Known Institution | School of Advertising Art |
| OpenAlex ID | https://openalex.org/A5085937005 |
| ORCID iD | 0000-0003-4959-5343 |
| Works | 52 |

## Researcher papers

- [Understanding public support for carbon capture and storage policy: The roles of social capital, stakeholder perceptions, and perceived risk/benefit of technology](https://scholariq.org/papers/understanding-public-support-for-carbon-capture-and-storage-policy-the-roles-of/)
- [How Can We Fight Partisan Biases in the COVID-19 Pandemic? AI Source Labels on Fact-checking Messages Reduce Motivated Reasoning](https://scholariq.org/papers/how-can-we-fight-partisan-biases-in-the-covid-19-pandemic-ai-source-labels-on/)
- [U.S. Political Partisanship and COVID-19: Risk Information Seeking and Prevention Behaviors](https://scholariq.org/papers/u-s-political-partisanship-and-covid-19-risk-information-seeking-and-prevention/)
- [Adopting Voice Assistants in Online Shopping: Examining the Role of Social Presence, Performance Risk, and Machine Heuristic](https://scholariq.org/papers/adopting-voice-assistants-in-online-shopping-examining-the-role-of-social/)
- [“Ecological risk assessments and eco-toxicity analyses using chemical, biological, physiological responses, DNA damages and gene-level biomarkers in Zebrafish (Danio rerio) in an urban stream”](https://scholariq.org/papers/ecological-risk-assessments-and-eco-toxicity-analyses-using-chemical-biological/)
- [Contribution of Training to Scientists’ Public Engagement Intentions: A Test of Indirect Relationships Using Parallel Multiple Mediation](https://scholariq.org/papers/contribution-of-training-to-scientists-public-engagement-intentions-a-test-of/)
- [Advertising for Brands and Society: The Role of Perceived Authenticity in Corporate Transgender Advocacy Advertising Campaigns](https://scholariq.org/papers/advertising-for-brands-and-society-the-role-of-perceived-authenticity-in/)
- [AI as an Apolitical Referee: Using Alternative Sources to Decrease Partisan Biases in the Processing of Fact-Checking Messages](https://scholariq.org/papers/ai-as-an-apolitical-referee-using-alternative-sources-to-decrease-partisan/)
- [Perceived organizational authenticity in LGBTQ communication: the scale development and initial empirical findings](https://scholariq.org/papers/perceived-organizational-authenticity-in-lgbtq-communication-the-scale/)
- [When the machine learns from users, is it helping or snooping?](https://scholariq.org/papers/when-the-machine-learns-from-users-is-it-helping-or-snooping/)

## Researcher topics

- [Misinformation and Its Impacts](https://scholariq.org/topics/misinformation-and-its-impacts/)
- [Social Media and Politics](https://scholariq.org/topics/social-media-and-politics/)
- [Climate Change Communication and Perception](https://scholariq.org/topics/climate-change-communication-and-perception/)
- [Corporate Social Responsibility Reporting](https://scholariq.org/topics/corporate-social-responsibility-reporting/)
- [Public Relations and Crisis Communication](https://scholariq.org/topics/public-relations-and-crisis-communication/)

## Researcher university

- [School of Advertising Art](https://scholariq.org/institutions/school-of-advertising-art/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.