# Xiaolong Shao

**Type:** Researchers  
**Canonical URL:** https://scholariq.org/researchers/xiaolong-shao/

## Facts

| Field | Value |
| --- | --- |
| Citations | 307 |
| Field | Consumer Behavior in Brand Consumption and Identification |
| h-index | 9 |
| i10-index | 8 |
| Last Known Institution | Texas A&M University |
| OpenAlex ID | https://openalex.org/A5101795581 |
| ORCID iD | 0000-0002-1674-7569 |
| Works | 22 |

## Researcher papers

- [The effects of restaurant green demarketing on green skepticism and dining intentions: Investigating the roles of benefit associations and green reputation](https://scholariq.org/papers/the-effects-of-restaurant-green-demarketing-on-green-skepticism-and-dining/)
- [Investigating onsite restaurant interactive self-service technology (ORISST) use: customer expectations and intentions](https://scholariq.org/papers/investigating-onsite-restaurant-interactive-self-service-technology-orisst-use/)
- [Understanding consumers’ acceptance of edible food packaging: The role of consumer innovativeness](https://scholariq.org/papers/understanding-consumers-acceptance-of-edible-food-packaging-the-role-of-consumer/)
- [Exploring the effects of value co-creation strategies in event services on attendees’ citizenship behaviors: The roles of customer empowerment and psychological ownership](https://scholariq.org/papers/exploring-the-effects-of-value-co-creation-strategies-in-event-services-on/)
- [Green Marketing Versus Demarketing: The Impact of Individual Characteristics on Consumers’ Evaluations of Green Messages](https://scholariq.org/papers/green-marketing-versus-demarketing-the-impact-of-individual-characteristics-on/)
- [I am worth more than you think I am: Investigating the effects of upcycling on event attendees' recycling intention](https://scholariq.org/papers/i-am-worth-more-than-you-think-i-am-investigating-the-effects-of-upcycling-on/)
- [Plant-based food is unhealthy—that’s not true! How can corrective messages help promote plant-based menus in quick-service restaurants?](https://scholariq.org/papers/plant-based-food-is-unhealthy-that-s-not-true-how-can-corrective-messages-help/)
- [Effectiveness of anthropomorphism in ugly food promotion: Do gender and age matter?](https://scholariq.org/papers/effectiveness-of-anthropomorphism-in-ugly-food-promotion-do-gender-and-age/)
- [Furry friends welcome! Investigating dog-owners’ perceived value of dining out with their pets](https://scholariq.org/papers/furry-friends-welcome-investigating-dog-owners-perceived-value-of-dining-out/)
- [Unveiling the Impact of Interpersonal Interactions on Brand Love: Insights from a Dual-Path Framework](https://scholariq.org/papers/unveiling-the-impact-of-interpersonal-interactions-on-brand-love-insights-from-a/)
- [Left, right, and robotic: Political ideology’s influence on reactions to anthropomorphic AI service robots in hospitality through the lens of social response theory](https://scholariq.org/papers/left-right-and-robotic-political-ideology-s-influence-on-reactions-to/)

## Researcher topics

- [Consumer Behavior in Brand Consumption and Identification](https://scholariq.org/topics/consumer-behavior-in-brand-consumption-and-identification/)
- [Digital Marketing and Social Media](https://scholariq.org/topics/digital-marketing-and-social-media/)
- [Customer Service Quality and Loyalty](https://scholariq.org/topics/customer-service-quality-and-loyalty/)
- [Environmental Sustainability in Business](https://scholariq.org/topics/environmental-sustainability-in-business/)
- [Environmental Education and Sustainability](https://scholariq.org/topics/environmental-education-and-sustainability/)

## Researcher university

- [Texas A&M University](https://scholariq.org/institutions/texas-a-and-m-university/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.