# Yongjun Sung

**Type:** Researchers  
**Canonical URL:** https://scholariq.org/researchers/yongjun-sung/

## Facts

| Field | Value |
| --- | --- |
| Citations | 7,790 |
| Field | Consumer Behavior in Brand Consumption and Identification |
| h-index | 45 |
| i10-index | 90 |
| Last Known Institution | University of Seoul |
| OpenAlex ID | https://openalex.org/A5059849878 |
| ORCID iD | 0000-0002-5714-1651 |
| Works | 204 |

## Researcher papers

- [Pictures Speak Louder than Words: Motivations for Using Instagram](https://scholariq.org/papers/pictures-speak-louder-than-words-motivations-for-using-instagram/)
- [Effects of brand personality on brand trust and brand affect](https://scholariq.org/papers/effects-of-brand-personality-on-brand-trust-and-brand-affect/)
- [Anthropomorphism brings us closer: The mediating role of psychological distance in User–AI assistant interactions](https://scholariq.org/papers/anthropomorphism-brings-us-closer-the-mediating-role-of-psychological-distance/)
- [Brand Personality Structures in the United States and Korea: Common and Culture‐Specific Factors](https://scholariq.org/papers/brand-personality-structures-in-the-united-states-and-korea-common-and-culture/)
- [Why we post selfies: Understanding motivations for posting pictures of oneself](https://scholariq.org/papers/why-we-post-selfies-understanding-motivations-for-posting-pictures-of-oneself/)
- [Brand followers’ retweeting behavior on Twitter: How brand relationships influence brand electronic word-of-mouth](https://scholariq.org/papers/brand-followers-retweeting-behavior-on-twitter-how-brand-relationships-influence/)
- [To App or Not to App: Engaging Consumers via Branded Mobile Apps](https://scholariq.org/papers/to-app-or-not-to-app-engaging-consumers-via-branded-mobile-apps/)
- [The role of narcissism in self-promotion on Instagram](https://scholariq.org/papers/the-role-of-narcissism-in-self-promotion-on-instagram/)
- [Understanding Attitudes Toward and Behaviors in Response to Product Placement](https://scholariq.org/papers/understanding-attitudes-toward-and-behaviors-in-response-to-product-placement/)
- [Predicting selfie-posting behavior on social networking sites: An extension of theory of planned behavior](https://scholariq.org/papers/predicting-selfie-posting-behavior-on-social-networking-sites-an-extension-of/)
- [Effects of Gender and Relationship Type on the Response to Artificial Intelligence](https://scholariq.org/papers/effects-of-gender-and-relationship-type-on-the-response-to-artificial/)

## Researcher topics

- [Consumer Behavior in Brand Consumption and Identification](https://scholariq.org/topics/consumer-behavior-in-brand-consumption-and-identification/)
- [Digital Marketing and Social Media](https://scholariq.org/topics/digital-marketing-and-social-media/)
- [Customer Service Quality and Loyalty](https://scholariq.org/topics/customer-service-quality-and-loyalty/)
- [Impact of Technology on Adolescents](https://scholariq.org/topics/impact-of-technology-on-adolescents/)
- [Technology Adoption and User Behaviour](https://scholariq.org/topics/technology-adoption-and-user-behaviour/)

## Researcher university

- [University of Seoul](https://scholariq.org/institutions/university-of-seoul/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.