# Yuanyuan Cui

**Type:** Researchers  
**Canonical URL:** https://scholariq.org/researchers/yuanyuan-cui/

## Facts

| Field | Value |
| --- | --- |
| Citations | 587 |
| Field | AI in Service Interactions |
| h-index | 12 |
| i10-index | 17 |
| Last Known Institution | Coastal Carolina University |
| OpenAlex ID | https://openalex.org/A5025249325 |
| ORCID iD | 0000-0001-5148-332X |
| Works | 34 |

## Researcher papers

- [How to build a competitive advantage for your brand using generative AI](https://scholariq.org/papers/how-to-build-a-competitive-advantage-for-your-brand-using-generative-ai/)
- [Sophia Sophia tell me more, which is the most risk-free plan of all? AI anthropomorphism and risk aversion in financial decision-making](https://scholariq.org/papers/sophia-sophia-tell-me-more-which-is-the-most-risk-free-plan-of-all-ai/)
- [Just walk out: the effect of AI-enabled checkouts](https://scholariq.org/papers/just-walk-out-the-effect-of-ai-enabled-checkouts/)
- [Tourists and AI: A political ideology perspective](https://scholariq.org/papers/tourists-and-ai-a-political-ideology-perspective/)
- [The effect of political ideology and message frame on donation intent during the COVID-19 pandemic](https://scholariq.org/papers/the-effect-of-political-ideology-and-message-frame-on-donation-intent-during-the/)
- [Autonomy and control: How political ideology shapes the use of artificial intelligence](https://scholariq.org/papers/autonomy-and-control-how-political-ideology-shapes-the-use-of-artificial/)
- [Who Cares More About the Environment, Those with an Intrinsic, an Extrinsic, a Quest, or an Atheistic Religious Orientation?: Investigating the Effect of Religious Ad Appeals on Attitudes Toward the Environment](https://scholariq.org/papers/who-cares-more-about-the-environment-those-with-an-intrinsic-an-extrinsic-a/)
- [Artificial intelligence, financial anxiety and cashier-less checkouts: a Saudi Arabian perspective](https://scholariq.org/papers/artificial-intelligence-financial-anxiety-and-cashier-less-checkouts-a-saudi/)
- [Using Artificial Intelligence (AI) to Implement Diversity, Equity and Inclusion (DEI) into Marketing Materials: The ‘CONSIDER’ Framework](https://scholariq.org/papers/using-artificial-intelligence-ai-to-implement-diversity-equity-and-inclusion-dei/)
- [Preference for partner or servant brand roles depends on consumers’ power distance belief](https://scholariq.org/papers/preference-for-partner-or-servant-brand-roles-depends-on-consumers-power/)

## Researcher topics

- [AI in Service Interactions](https://scholariq.org/topics/ai-in-service-interactions/)
- [Digital Marketing and Social Media](https://scholariq.org/topics/digital-marketing-and-social-media/)
- [Consumer Behavior in Brand Consumption and Identification](https://scholariq.org/topics/consumer-behavior-in-brand-consumption-and-identification/)
- [Ethics and Social Impacts of AI](https://scholariq.org/topics/ethics-and-social-impacts-of-ai/)
- [Behavioral Health and Interventions](https://scholariq.org/topics/behavioral-health-and-interventions/)

## Researcher university

- [Coastal Carolina University](https://scholariq.org/institutions/coastal-carolina-university/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.