# Zeynep Gürhan‐Canlı

**Type:** Researchers  
**Canonical URL:** https://scholariq.org/researchers/zeynep-gurhan-canl/

## Facts

| Field | Value |
| --- | --- |
| Citations | 19,707 |
| Field | Consumer Behavior in Brand Consumption and Identification |
| h-index | 26 |
| i10-index | 39 |
| Last Known Institution | Koç University |
| OpenAlex ID | https://openalex.org/A5069911573 |
| ORCID iD | https://orcid.org/0000-0001-7952-2781 |
| Works | 98 |

## Researcher papers

- [Managing brands and customer engagement in online brand communities](https://scholariq.org/papers/managing-brands-and-customer-engagement-in-online-brand-communities/)

## Researcher topics

- [Consumer Behavior in Brand Consumption and Identification](https://scholariq.org/topics/consumer-behavior-in-brand-consumption-and-identification/)
- [Digital Marketing and Social Media](https://scholariq.org/topics/digital-marketing-and-social-media/)
- [Cultural Differences and Values](https://scholariq.org/topics/cultural-differences-and-values/)
- [Customer Service Quality and Loyalty](https://scholariq.org/topics/customer-service-quality-and-loyalty/)
- [Behavioral Health and Interventions](https://scholariq.org/topics/behavioral-health-and-interventions/)

## Researcher university

- [Koç University](https://scholariq.org/institutions/koc-university/)

---
Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.