# Advertising and Communication Studies

**Type:** Topics  
**Canonical URL:** https://scholariq.org/topics/advertising-and-communication-studies/

## Facts

| Field | Value |
| --- | --- |
| Citations | 48,073 |
| Description | This cluster of papers encompasses a wide range of topics related to communication research, including advertising, digital media, social networks, academic production, and scientific journals. The focus is primarily on the research conducted in Spain and Latin America over several decades. |
| Domain | Social Sciences |
| Field | Social Sciences |
| OpenAlex ID | https://openalex.org/T13496 |
| Works | 69,611 |

## Topic papers all

- [Sociología del conocimiento y de la ciencia](https://scholariq.org/papers/sociologia-del-conocimiento-y-de-la-ciencia/)
- [La sociología del conocimiento y de la ciencia](https://scholariq.org/papers/la-sociologia-del-conocimiento-y-de-la-ciencia/)
- [Sociología de la ciencia y la tecnología](https://scholariq.org/papers/sociologia-de-la-ciencia-y-la-tecnologia/)
- [YouTube as a source of dermatologic information on isotretinoin](https://scholariq.org/papers/youtube-as-a-source-of-dermatologic-information-on-isotretinoin/)
- [La infografía periodística en España: definición y tipología de uso](https://scholariq.org/papers/la-infografia-periodistica-en-espana-definicion-y-tipologia-de-uso/)
- [Cambios en los modelos persuasivos: la nueva publicidad en tiempo real a través de estrategias narrativas transmedia. Estudio de caso de la campaña publicitaria de Tous, Tender Stories](https://scholariq.org/papers/cambios-en-los-modelos-persuasivos-la-nueva-publicidad-en-tiempo-real-a-traves/)
- [A proposal for the classification of immersive journalism genres based on the use of virtual reality and 360-degree video](https://scholariq.org/papers/a-proposal-for-the-classification-of-immersive-journalism-genres-based-on-the/)
- [El Uso de Estrategias de Marketing Digital Aplicado a la Promoción de Servicios de Turismo de Aventura](https://scholariq.org/papers/el-uso-de-estrategias-de-marketing-digital-aplicado-a-la-promocion-de-servicios/)

## Topic researchers

Showing 12 of 15.

- [Mark R. Leary](https://scholariq.org/researchers/mark-r-leary/)
- [Philip Kotler](https://scholariq.org/researchers/philip-kotler/)
- [Klaus Krippendorff](https://scholariq.org/researchers/klaus-krippendorff/)
- [Walter Benjamín](https://scholariq.org/researchers/walter-benjamin/)
- [Jean Baudrillard](https://scholariq.org/researchers/jean-baudrillard/)
- [Gabriel Martínez](https://scholariq.org/researchers/gabriel-martinez/)
- [Umberto Eco](https://scholariq.org/researchers/umberto-eco/)
- [Daniel Nathans](https://scholariq.org/researchers/daniel-nathans/)
- [S. J. Kline](https://scholariq.org/researchers/s-j-kline/)
- [Cristóbal Torres Albero](https://scholariq.org/researchers/cristobal-torres-albero/)
- [Adriana Paíno Ambrosio](https://scholariq.org/researchers/adriana-paino-ambrosio/)
- [Ma Isabel Rodríguez Fidalgo](https://scholariq.org/researchers/ma-isabel-rodriguez-fidalgo/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.