# American History and Culture

**Type:** Topics  
**Canonical URL:** https://scholariq.org/topics/american-history-and-culture/

## Facts

| Field | Value |
| --- | --- |
| Citations | 187,602 |
| Description | This cluster of papers explores the historical development of branding and marketing strategies, including the evolution of consumer goods, globalization of markets, entrepreneurship, and the significance of trademarks. It delves into the impact of advertising, product differentiation, and the expansion of markets on the growth of multinational enterprises. |
| Domain | Social Sciences |
| Field | Business, Management and Accounting |
| OpenAlex ID | https://openalex.org/T13025 |
| Works | 135,601 |

## Topic papers all

- [Lynchings and the economy: A time-series reanalysis of Hovland and Sears (1940).](https://scholariq.org/papers/lynchings-and-the-economy-a-time-series-reanalysis-of-hovland-and-sears-1940/)

## Topic researchers

Showing 12 of 20.

- [Robert Κ. Merton](https://scholariq.org/researchers/robert-merton/)
- [J. L. Wright](https://scholariq.org/researchers/j-l-wright/)
- [Arjun Appadurai](https://scholariq.org/researchers/arjun-appadurai/)
- [C. Michael Hall](https://scholariq.org/researchers/c-michael-hall/)
- [Doug McAdam](https://scholariq.org/researchers/doug-mcadam/)
- [Scott Morris](https://scholariq.org/researchers/scott-morris-2/)
- [Howard S. Becker](https://scholariq.org/researchers/howard-s-becker/)
- [Alfred D. Chandler](https://scholariq.org/researchers/alfred-d-chandler/)
- [Robert Bogdan](https://scholariq.org/researchers/robert-bogdan/)
- [John Gerring](https://scholariq.org/researchers/john-gerring/)
- [Paul Schaffner](https://scholariq.org/researchers/paul-schaffner/)
- [Mayer N. Zald](https://scholariq.org/researchers/mayer-n-zald/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.