# Consumer Behavior and Marketing Influence

**Type:** Topics  
**Canonical URL:** https://scholariq.org/topics/consumer-behavior-and-marketing-influence/

## Facts

| Field | Value |
| --- | --- |
| Citations | 151,066 |
| Description | This cluster of papers focuses on consumer behavior, purchase decision making, and the factors influencing consumer choices in various industries such as retail, hospitality, and e-commerce. It explores the impact of brand image, service quality, customer satisfaction, e-wallet usage, online shopping, marketing mix elements, product quality, and trust on consumer preferences and decisions. |
| Domain | Social Sciences |
| Field | Business, Management and Accounting |
| OpenAlex ID | https://openalex.org/T14244 |
| Works | 116,060 |

## Topic papers all

- [Factors that Affecting Behavioral Intention in Online Transportation Service: Case study of GO-JEK](https://scholariq.org/papers/factors-that-affecting-behavioral-intention-in-online-transportation-service/)
- [Influence of Trust, Perceived Value, and Attitude on Customers’ Repurchase Intention for E-Grocery](https://scholariq.org/papers/influence-of-trust-perceived-value-and-attitude-on-customers-repurchase/)
- [THE IMPACT OF COGNITIVE TRUST AND E-WOM ON PURCHASE INTENTION IN C2C E-COMMERCE SITE](https://scholariq.org/papers/the-impact-of-cognitive-trust-and-e-wom-on-purchase-intention-in-c2c-e-commerce/)
- [Trust transfer and its effects on the continuance usage of mobile service in B2C E-marketplaces](https://scholariq.org/papers/trust-transfer-and-its-effects-on-the-continuance-usage-of-mobile-service-in-b2c/)
- [The Role of Internet of Things in Improving Hotel Operations in Hospitality and Tourism Services and Its Impact on Customers Loyalty](https://scholariq.org/papers/the-role-of-internet-of-things-in-improving-hotel-operations-in-hospitality-and/)

## Topic researchers

- [Mihály Csíkszentmihályi](https://scholariq.org/researchers/mihaly-csikszentmihalyi/)
- [Dian Kusuma](https://scholariq.org/researchers/dian-kusuma/)
- [Z. Khan](https://scholariq.org/researchers/z-khan/)
- [Keng‐Boon Ooi](https://scholariq.org/researchers/keng-boon-ooi/)
- [Alain Yee‐Loong Chong](https://scholariq.org/researchers/alain-yee-loong-chong/)
- [Fatimah Azzahro](https://scholariq.org/researchers/fatimah-azzahro/)
- [Muhammad Rifki Shihab](https://scholariq.org/researchers/muhammad-rifki-shihab/)
- [Mohamed Gaber](https://scholariq.org/researchers/mohamed-gaber/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.