# Consumer Behavior in Brand Consumption and Identification

**Type:** Topics  
**Canonical URL:** https://scholariq.org/topics/consumer-behavior-in-brand-consumption-and-identification-2/

## Facts

| Field | Value |
| --- | --- |
| Citations | 2,035,446 |
| Description | This cluster of papers explores various aspects of consumer behavior in relation to brand consumption, including brand trust, brand community, consumer culture theory, brand attachment, luxury brands, materialism, sponsorship effects, and ethnocentrism. It delves into the factors influencing consumer perceptions, attitudes, and behaviors towards brands, with a particular focus on the emotional and psychological connections individuals form with brands. |
| Domain | Social Sciences |
| Field | Business, Management and Accounting |
| OpenAlex ID | https://openalex.org/T10145 |
| Works | 103,133 |

## Topic researchers

Showing 12 of 20.

- [Marko Sarstedt](https://scholariq.org/researchers/marko-sarstedt/)
- [Christian M. Ringle](https://scholariq.org/researchers/christian-m-ringle/)
- [David A. Kenny](https://scholariq.org/researchers/david-a-kenny/)
- [Claes Fornell](https://scholariq.org/researchers/claes-fornell/)
- [Paul M. Thompson](https://scholariq.org/researchers/paul-m-thompson/)
- [Roy F. Baumeister](https://scholariq.org/researchers/roy-f-baumeister/)
- [John T. Cacioppo](https://scholariq.org/researchers/john-t-cacioppo/)
- [James F. Sallis](https://scholariq.org/researchers/james-f-sallis/)
- [Joseph F. Hair](https://scholariq.org/researchers/joseph-f-hair/)
- [Philip M. Podsakoff](https://scholariq.org/researchers/philip-m-podsakoff/)
- [Fred D. Davis](https://scholariq.org/researchers/fred-d-davis/)
- [Gary S. Becker](https://scholariq.org/researchers/gary-s-becker/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.