# Consumer Behavior in Brand Consumption and Identification

**Type:** Topics  
**Canonical URL:** https://scholariq.org/topics/consumer-behavior-in-brand-consumption-and-identification/

## Facts

| Field | Value |
| --- | --- |
| Description | This cluster of papers explores various aspects of consumer behavior in relation to brand consumption, including brand trust, brand community, consumer culture theory, brand attachment, luxury brands, materialism, sponsorship effects, and ethnocentrism. It delves into the factors influencing consumer perceptions, attitudes, and behaviors towards brands, with a particular focus on the emotional and psychological connections individuals form with brands. |
| Domain | Social Sciences |
| Field | Business, Management and Accounting |
| OpenAlex ID | t10145 |
| Works | 196 |

## Topic papers all

Showing 15 of 196.

- [Setting the future of digital and social media marketing research: Perspectives and research propositions](https://scholariq.org/papers/setting-the-future-of-digital-and-social-media-marketing-research-perspectives/)
- [Brand Equity as a Signaling Phenomenon](https://scholariq.org/papers/brand-equity-as-a-signaling-phenomenon/)
- [Brand Credibility, Brand Consideration, and Choice](https://scholariq.org/papers/brand-credibility-brand-consideration-and-choice/)
- [That swimsuit becomes you: Sex differences in self-objectification, restrained eating, and math performance.](https://scholariq.org/papers/that-swimsuit-becomes-you-sex-differences-in-self-objectification-restrained/)
- [The effects of social media based brand communities on brand community markers, value creation practices, brand trust and brand loyalty](https://scholariq.org/papers/the-effects-of-social-media-based-brand-communities-on-brand-community-markers/)
- [Psychological targeting as an effective approach to digital mass persuasion](https://scholariq.org/papers/psychological-targeting-as-an-effective-approach-to-digital-mass-persuasion/)
- [To be or not to be in social media: How brand loyalty is affected by social media?](https://scholariq.org/papers/to-be-or-not-to-be-in-social-media-how-brand-loyalty-is-affected-by-social-media/)
- [Metaverse marketing: How the metaverse will shape the future of consumer research and practice](https://scholariq.org/papers/metaverse-marketing-how-the-metaverse-will-shape-the-future-of-consumer-research/)
- [Consumer responses to compensation, speed of recovery and apology after a service failure](https://scholariq.org/papers/consumer-responses-to-compensation-speed-of-recovery-and-apology-after-a-service/)
- [Managing brands and customer engagement in online brand communities](https://scholariq.org/papers/managing-brands-and-customer-engagement-in-online-brand-communities/)
- [The influence of country image structure on consumer evaluations of foreign products](https://scholariq.org/papers/the-influence-of-country-image-structure-on-consumer-evaluations-of-foreign/)
- [Brands as Signals: A Cross-Country Validation Study](https://scholariq.org/papers/brands-as-signals-a-cross-country-validation-study/)
- [The effectiveness of celebrity endorsements: a meta-analysis](https://scholariq.org/papers/the-effectiveness-of-celebrity-endorsements-a-meta-analysis/)
- [The impact of brand credibility on consumer price sensitivity](https://scholariq.org/papers/the-impact-of-brand-credibility-on-consumer-price-sensitivity/)
- [The roles of brand community and community engagement in building brand trust on social media](https://scholariq.org/papers/the-roles-of-brand-community-and-community-engagement-in-building-brand-trust-on/)

## Topic primary papers

Showing 15 of 61.

- [Brand Equity as a Signaling Phenomenon](https://scholariq.org/papers/brand-equity-as-a-signaling-phenomenon/)
- [Brand Credibility, Brand Consideration, and Choice](https://scholariq.org/papers/brand-credibility-brand-consideration-and-choice/)
- [The influence of country image structure on consumer evaluations of foreign products](https://scholariq.org/papers/the-influence-of-country-image-structure-on-consumer-evaluations-of-foreign/)
- [Brands as Signals: A Cross-Country Validation Study](https://scholariq.org/papers/brands-as-signals-a-cross-country-validation-study/)
- [The effectiveness of celebrity endorsements: a meta-analysis](https://scholariq.org/papers/the-effectiveness-of-celebrity-endorsements-a-meta-analysis/)
- [Effects of brand personality on brand trust and brand affect](https://scholariq.org/papers/effects-of-brand-personality-on-brand-trust-and-brand-affect/)
- [Television Food Advertising to Children: A Global Perspective](https://scholariq.org/papers/television-food-advertising-to-children-a-global-perspective/)
- [Brand Personality Structures in the United States and Korea: Common and Culture‐Specific Factors](https://scholariq.org/papers/brand-personality-structures-in-the-united-states-and-korea-common-and-culture/)
- [More than meets the eye](https://scholariq.org/papers/more-than-meets-the-eye/)
- [Reconceptualizing materialism as identity goal pursuits: Functions, processes, and consequences](https://scholariq.org/papers/reconceptualizing-materialism-as-identity-goal-pursuits-functions-processes-and/)
- [The Silver Lining of Materialism: The Impact of Luxury Consumption on Subjective Well-Being](https://scholariq.org/papers/the-silver-lining-of-materialism-the-impact-of-luxury-consumption-on-subjective/)
- [Sport Sponsorship: The Relationship Between Team Loyalty, Sponsorship Awareness, Attitude Toward the Sponsor, and Purchase Intentions](https://scholariq.org/papers/sport-sponsorship-the-relationship-between-team-loyalty-sponsorship-awareness/)
- [Exploring the Construct of Organization as Source: Consumers' Understandings of Organizational Sponsorship of Advocacy Advertising](https://scholariq.org/papers/exploring-the-construct-of-organization-as-source-consumers-understandings-of/)
- [Marketing research using single-item indicators in structural equation models](https://scholariq.org/papers/marketing-research-using-single-item-indicators-in-structural-equation-models/)
- [A Review and Conceptual Framework for Understanding Personalized Matching Effects in Persuasion](https://scholariq.org/papers/a-review-and-conceptual-framework-for-understanding-personalized-matching/)

---
Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.