# Consumer Market Behavior and Pricing

**Type:** Topics  
**Canonical URL:** https://scholariq.org/topics/consumer-market-behavior-and-pricing-2/

## Facts

| Field | Value |
| --- | --- |
| Citations | 984,729 |
| Description | This cluster of papers explores the economic analysis of retail and marketing strategies, focusing on topics such as consumer behavior, online advertising, price perception, brand loyalty, store brands, market competition, and e-commerce. It delves into the impact of various promotional tactics, the influence of store image on consumer perceptions, and the dynamics of consumer demand in the digital age. |
| Domain | Social Sciences |
| Field | Business, Management and Accounting |
| OpenAlex ID | https://openalex.org/T11161 |
| Works | 64,059 |

## Topic researchers

Showing 12 of 20.

- [Daniel Kahneman](https://scholariq.org/researchers/daniel-kahneman/)
- [Amos Tversky](https://scholariq.org/researchers/amos-tversky/)
- [Andrei Shleifer](https://scholariq.org/researchers/andrei-shleifer/)
- [M Snyder](https://scholariq.org/researchers/m-snyder/)
- [Marko Sarstedt](https://scholariq.org/researchers/marko-sarstedt/)
- [Christian M. Ringle](https://scholariq.org/researchers/christian-m-ringle/)
- [Claes Fornell](https://scholariq.org/researchers/claes-fornell/)
- [Joseph E. Stiglitz](https://scholariq.org/researchers/joseph-e-stiglitz/)
- [Joseph F. Hair](https://scholariq.org/researchers/joseph-f-hair/)
- [Philip M. Podsakoff](https://scholariq.org/researchers/philip-m-podsakoff/)
- [Daron Acemoğlu](https://scholariq.org/researchers/daron-acemoglu/)
- [Gary S. Becker](https://scholariq.org/researchers/gary-s-becker/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.