# Consumer Packaging Perceptions and Trends

**Type:** Topics  
**Canonical URL:** https://scholariq.org/topics/consumer-packaging-perceptions-and-trends-2/

## Facts

| Field | Value |
| --- | --- |
| Citations | 68,533 |
| Description | This cluster of papers focuses on the role of packaging design in influencing consumer behavior, purchase decisions, and product perception. It explores the impact of visual elements, branding, and communication strategies on consumer preferences and product evaluation. The cluster also delves into the relationship between packaging design and marketing strategy, as well as its influence on perceived product quality and value. |
| Domain | Social Sciences |
| Field | Business, Management and Accounting |
| OpenAlex ID | https://openalex.org/T14055 |
| Works | 28,253 |

## Topic researchers

Showing 12 of 20.

- [Bruce Bartholow Duncan](https://scholariq.org/researchers/bruce-bartholow-duncan/)
- [Barry M. Popkin](https://scholariq.org/researchers/barry-m-popkin/)
- [Miguel Ángel Martínez‐González](https://scholariq.org/researchers/miguel-angel-martinez-gonzalez/)
- [Carlos Augusto Monteiro](https://scholariq.org/researchers/carlos-augusto-monteiro/)
- [Pau Loke Show](https://scholariq.org/researchers/pau-loke-show/)
- [Seid Mahdi Jafari](https://scholariq.org/researchers/seid-mahdi-jafari/)
- [Susan L. McElroy](https://scholariq.org/researchers/susan-l-mcelroy/)
- [Kelly D. Brownell](https://scholariq.org/researchers/kelly-d-brownell/)
- [Ross D. Crosby](https://scholariq.org/researchers/ross-d-crosby/)
- [Harrison G. Pope](https://scholariq.org/researchers/harrison-g-pope/)
- [Paul E. Keck](https://scholariq.org/researchers/paul-e-keck/)
- [Wim Verbeke](https://scholariq.org/researchers/wim-verbeke/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.