# Customer churn and segmentation

**Type:** Topics  
**Canonical URL:** https://scholariq.org/topics/customer-churn-and-segmentation-2/

## Facts

| Field | Value |
| --- | --- |
| Citations | 147,150 |
| Description | This cluster of papers focuses on customer equity management and prediction, utilizing data mining, machine learning, and segmentation techniques to understand customer churn, lifetime value, and profitability. It explores the impact of marketing strategies on customer retention and financial performance in various industries, particularly in telecommunications. |
| Domain | Social Sciences |
| Field | Business, Management and Accounting |
| OpenAlex ID | https://openalex.org/T12384 |
| Works | 31,215 |

## Topic researchers

Showing 12 of 20.

- [Marko Sarstedt](https://scholariq.org/researchers/marko-sarstedt/)
- [Christian M. Ringle](https://scholariq.org/researchers/christian-m-ringle/)
- [Joseph F. Hair](https://scholariq.org/researchers/joseph-f-hair/)
- [Valarie A. Zeithaml](https://scholariq.org/researchers/valarie-a-zeithaml/)
- [A. Parasuraman](https://scholariq.org/researchers/a-parasuraman/)
- [Qiang Yang](https://scholariq.org/researchers/qiang-yang/)
- [Yogesh K. Dwivedi](https://scholariq.org/researchers/yogesh-k-dwivedi/)
- [James C. Anderson](https://scholariq.org/researchers/james-c-anderson/)
- [Bogdan Oancea](https://scholariq.org/researchers/bogdan-oancea/)
- [Xin Yao](https://scholariq.org/researchers/xin-yao/)
- [Dhruv Grewal](https://scholariq.org/researchers/dhruv-grewal/)
- [Kevin Lane Keller](https://scholariq.org/researchers/kevin-lane-keller/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.