# Digital Marketing and Social Media

**Type:** Topics  
**Canonical URL:** https://scholariq.org/topics/digital-marketing-and-social-media-2/

## Facts

| Field | Value |
| --- | --- |
| Citations | 2,029,074 |
| Description | This cluster of papers explores the impact of social media on consumer behavior, focusing on electronic word-of-mouth, consumer engagement, online reviews, brand communities, influencer marketing, customer relationship management, online branding, user-generated content, and marketing analytics. It delves into the motivations and consequences of consumer interactions in virtual communities and the role of social media in shaping brand perceptions and purchase intentions. |
| Domain | Social Sciences |
| Field | Social Sciences |
| OpenAlex ID | https://openalex.org/T10609 |
| Works | 164,257 |

## Topic researchers

Showing 12 of 20.

- [Marko Sarstedt](https://scholariq.org/researchers/marko-sarstedt/)
- [Christian M. Ringle](https://scholariq.org/researchers/christian-m-ringle/)
- [Paul M. Thompson](https://scholariq.org/researchers/paul-m-thompson/)
- [John T. Cacioppo](https://scholariq.org/researchers/john-t-cacioppo/)
- [Joseph F. Hair](https://scholariq.org/researchers/joseph-f-hair/)
- [Fred D. Davis](https://scholariq.org/researchers/fred-d-davis/)
- [Richard P. Bagozzi](https://scholariq.org/researchers/richard-p-bagozzi/)
- [Scott MacKenzie](https://scholariq.org/researchers/scott-mackenzie/)
- [Valarie A. Zeithaml](https://scholariq.org/researchers/valarie-a-zeithaml/)
- [Erving Goffman](https://scholariq.org/researchers/erving-goffman/)
- [Mark D. Griffiths](https://scholariq.org/researchers/mark-d-griffiths/)
- [Pushmeet Kohli](https://scholariq.org/researchers/pushmeet-kohli/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.