# Digital Marketing and Social Media

**Type:** Topics  
**Canonical URL:** https://scholariq.org/topics/digital-marketing-and-social-media/

## Facts

| Field | Value |
| --- | --- |
| Description | This cluster of papers explores the impact of social media on consumer behavior, focusing on electronic word-of-mouth, consumer engagement, online reviews, brand communities, influencer marketing, customer relationship management, online branding, user-generated content, and marketing analytics. It delves into the motivations and consequences of consumer interactions in virtual communities and the role of social media in shaping brand perceptions and purchase intentions. |
| Domain | Social Sciences |
| Field | Social Sciences |
| OpenAlex ID | t10609 |
| Works | 269 |

## Topic papers all

Showing 15 of 269.

- [Setting the future of digital and social media marketing research: Perspectives and research propositions](https://scholariq.org/papers/setting-the-future-of-digital-and-social-media-marketing-research-perspectives/)
- [Re-examining the Unified Theory of Acceptance and Use of Technology (UTAUT): Towards a Revised Theoretical Model](https://scholariq.org/papers/re-examining-the-unified-theory-of-acceptance-and-use-of-technology-utaut/)
- [Brand Equity as a Signaling Phenomenon](https://scholariq.org/papers/brand-equity-as-a-signaling-phenomenon/)
- [The impact of electronic word-of-mouth communication: A literature analysis and integrative model](https://scholariq.org/papers/the-impact-of-electronic-word-of-mouth-communication-a-literature-analysis-and/)
- [Brand Credibility, Brand Consideration, and Choice](https://scholariq.org/papers/brand-credibility-brand-consideration-and-choice/)
- [Advances in Social Media Research: Past, Present and Future](https://scholariq.org/papers/advances-in-social-media-research-past-present-and-future/)
- [Uses and Grats 2.0: New Gratifications for New Media](https://scholariq.org/papers/uses-and-grats-2-0-new-gratifications-for-new-media/)
- [The effects of social media based brand communities on brand community markers, value creation practices, brand trust and brand loyalty](https://scholariq.org/papers/the-effects-of-social-media-based-brand-communities-on-brand-community-markers/)
- [How entrepreneurial SMEs compete through digital platforms: The roles of digital platform capability, network capability and ambidexterity](https://scholariq.org/papers/how-entrepreneurial-smes-compete-through-digital-platforms-the-roles-of-digital/)
- [To be or not to be in social media: How brand loyalty is affected by social media?](https://scholariq.org/papers/to-be-or-not-to-be-in-social-media-how-brand-loyalty-is-affected-by-social-media/)
- [Metaverse marketing: How the metaverse will shape the future of consumer research and practice](https://scholariq.org/papers/metaverse-marketing-how-the-metaverse-will-shape-the-future-of-consumer-research/)
- [The effects of remote work on collaboration among information workers](https://scholariq.org/papers/the-effects-of-remote-work-on-collaboration-among-information-workers/)
- [Managing brands and customer engagement in online brand communities](https://scholariq.org/papers/managing-brands-and-customer-engagement-in-online-brand-communities/)
- [A social commerce investigation of the role of trust in a social networking site on purchase intentions](https://scholariq.org/papers/a-social-commerce-investigation-of-the-role-of-trust-in-a-social-networking-site/)
- [Brands as Signals: A Cross-Country Validation Study](https://scholariq.org/papers/brands-as-signals-a-cross-country-validation-study/)

## Topic primary papers

Showing 15 of 102.

- [Setting the future of digital and social media marketing research: Perspectives and research propositions](https://scholariq.org/papers/setting-the-future-of-digital-and-social-media-marketing-research-perspectives/)
- [The impact of electronic word-of-mouth communication: A literature analysis and integrative model](https://scholariq.org/papers/the-impact-of-electronic-word-of-mouth-communication-a-literature-analysis-and/)
- [Advances in Social Media Research: Past, Present and Future](https://scholariq.org/papers/advances-in-social-media-research-past-present-and-future/)
- [Uses and Grats 2.0: New Gratifications for New Media](https://scholariq.org/papers/uses-and-grats-2-0-new-gratifications-for-new-media/)
- [The effects of social media based brand communities on brand community markers, value creation practices, brand trust and brand loyalty](https://scholariq.org/papers/the-effects-of-social-media-based-brand-communities-on-brand-community-markers/)
- [How entrepreneurial SMEs compete through digital platforms: The roles of digital platform capability, network capability and ambidexterity](https://scholariq.org/papers/how-entrepreneurial-smes-compete-through-digital-platforms-the-roles-of-digital/)
- [To be or not to be in social media: How brand loyalty is affected by social media?](https://scholariq.org/papers/to-be-or-not-to-be-in-social-media-how-brand-loyalty-is-affected-by-social-media/)
- [Managing brands and customer engagement in online brand communities](https://scholariq.org/papers/managing-brands-and-customer-engagement-in-online-brand-communities/)
- [A social commerce investigation of the role of trust in a social networking site on purchase intentions](https://scholariq.org/papers/a-social-commerce-investigation-of-the-role-of-trust-in-a-social-networking-site/)
- [AI in marketing, consumer research and psychology: A systematic literature review and research agenda](https://scholariq.org/papers/ai-in-marketing-consumer-research-and-psychology-a-systematic-literature-review/)
- [The roles of brand community and community engagement in building brand trust on social media](https://scholariq.org/papers/the-roles-of-brand-community-and-community-engagement-in-building-brand-trust-on/)
- [Artificial intelligence in marketing: Topic modeling, scientometric analysis, and research agenda](https://scholariq.org/papers/artificial-intelligence-in-marketing-topic-modeling-scientometric-analysis-and/)
- [When less is more: the impact of macro and micro social media influencers’ disclosure](https://scholariq.org/papers/when-less-is-more-the-impact-of-macro-and-micro-social-media-influencers/)
- [The Psychological Appeal of Personalized Content in Web Portals: Does Customization Affect Attitudes and Behavior?](https://scholariq.org/papers/the-psychological-appeal-of-personalized-content-in-web-portals-does/)
- [Predicting the “helpfulness” of online consumer reviews](https://scholariq.org/papers/predicting-the-helpfulness-of-online-consumer-reviews/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.