# Management and Marketing Education

**Type:** Topics  
**Canonical URL:** https://scholariq.org/topics/management-and-marketing-education/

## Facts

| Field | Value |
| --- | --- |
| Citations | 402,821 |
| Description | This cluster of papers focuses on innovations in management education, with an emphasis on experiential learning, marketing education, AACSB accreditation, student engagement, teaching methods, curriculum integration, educational technology, learning outcomes, and the impact of MBA programs. |
| Domain | Social Sciences |
| Field | Business, Management and Accounting |
| OpenAlex ID | https://openalex.org/T12671 |
| Works | 57,413 |

## Topic papers all

- [Increasing Student Engagement Using Asynchronous Learning](https://scholariq.org/papers/increasing-student-engagement-using-asynchronous-learning/)
- [Advances in Health Sciences Education: Theory and Practice](https://scholariq.org/papers/advances-in-health-sciences-education-theory-and-practice/)
- [Generation-Z Enters the Advertising Workplace: Expectations Through a Gendered Lens](https://scholariq.org/papers/generation-z-enters-the-advertising-workplace-expectations-through-a-gendered/)
- [The effect of training in verbal self-guidance on the self-efficacy and performance of Native North Americans in the selection interview](https://scholariq.org/papers/the-effect-of-training-in-verbal-self-guidance-on-the-self-efficacy-and/)
- [Using Qualitative Research in Advertising](https://scholariq.org/papers/using-qualitative-research-in-advertising/)
- [Using learning styles theory in engineering education](https://scholariq.org/papers/using-learning-styles-theory-in-engineering-education/)
- [Student Affairs Professionals' Self-report of Multicultural Competence: Understanding Awareness, Knowledge, and Skills](https://scholariq.org/papers/student-affairs-professionals-self-report-of-multicultural-competence/)
- [The Google Online Marketing Challenge: Fostering Student Learning of Search Advertising](https://scholariq.org/papers/the-google-online-marketing-challenge-fostering-student-learning-of-search/)

## Topic researchers

Showing 12 of 20.

- [Kathleen M. Eisenhardt](https://scholariq.org/researchers/kathleen-m-eisenhardt/)
- [Joseph F. Hair](https://scholariq.org/researchers/joseph-f-hair/)
- [Richard P. Bagozzi](https://scholariq.org/researchers/richard-p-bagozzi/)
- [Valarie A. Zeithaml](https://scholariq.org/researchers/valarie-a-zeithaml/)
- [Geert Hofstede](https://scholariq.org/researchers/geert-hofstede/)
- [Timothy A. Judge](https://scholariq.org/researchers/timothy-a-judge/)
- [Edwin A. Locke](https://scholariq.org/researchers/edwin-a-locke/)
- [Bruce J. Avolio](https://scholariq.org/researchers/bruce-j-avolio/)
- [Jeffrey Pfeffer](https://scholariq.org/researchers/jeffrey-pfeffer/)
- [Donald C. Hambrick](https://scholariq.org/researchers/donald-c-hambrick/)
- [Bernard M. Bass](https://scholariq.org/researchers/bernard-m-bass/)
- [Dhruv Grewal](https://scholariq.org/researchers/dhruv-grewal/)

---
Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.