# Media, Gender, and Advertising

**Type:** Topics  
**Canonical URL:** https://scholariq.org/topics/media-gender-and-advertising-2/

## Facts

| Field | Value |
| --- | --- |
| Citations | 314,888 |
| Description | This cluster of papers explores the portrayal of gender roles, stereotypes, and representations in advertising and media, with a focus on the impact of femvertising, Disney princesses, and television commercials. It delves into content analysis of gender portrayal across different cultures and time periods, examining the influence of media on social identity and cultural perspectives. |
| Domain | Social Sciences |
| Field | Social Sciences |
| OpenAlex ID | https://openalex.org/T12908 |
| Works | 63,871 |

## Topic researchers

Showing 12 of 20.

- [David A. Kenny](https://scholariq.org/researchers/david-a-kenny/)
- [Scott MacKenzie](https://scholariq.org/researchers/scott-mackenzie/)
- [Alice H. Eagly](https://scholariq.org/researchers/alice-h-eagly/)
- [Susan T. Fiske](https://scholariq.org/researchers/susan-t-fiske/)
- [Vinod Menon](https://scholariq.org/researchers/vinod-menon/)
- [Harold Varmus](https://scholariq.org/researchers/harold-varmus/)
- [Allan L. Reiss](https://scholariq.org/researchers/allan-l-reiss/)
- [Dacher Keltner](https://scholariq.org/researchers/dacher-keltner/)
- [David I. Perrett](https://scholariq.org/researchers/david-i-perrett/)
- [Randall T. Moon](https://scholariq.org/researchers/randall-t-moon/)
- [M. Eric Gershwin](https://scholariq.org/researchers/m-eric-gershwin/)
- [Makoto M. Taketo](https://scholariq.org/researchers/makoto-m-taketo/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.