# Media, Gender, and Advertising

**Type:** Topics  
**Canonical URL:** https://scholariq.org/topics/media-gender-and-advertising/

## Facts

| Field | Value |
| --- | --- |
| Description | This cluster of papers explores the portrayal of gender roles, stereotypes, and representations in advertising and media, with a focus on the impact of femvertising, Disney princesses, and television commercials. It delves into content analysis of gender portrayal across different cultures and time periods, examining the influence of media on social identity and cultural perspectives. |
| Domain | Social Sciences |
| Field | Social Sciences |
| OpenAlex ID | t12908 |
| Works | 29 |

## Topic papers all

Showing 15 of 29.

- [News framing](https://scholariq.org/papers/news-framing/)
- [The Content Analysis of Media Frames: Toward Improving Reliability and Validity](https://scholariq.org/papers/the-content-analysis-of-media-frames-toward-improving-reliability-and-validity/)
- [Brand Personality Structures in the United States and Korea: Common and Culture‐Specific Factors](https://scholariq.org/papers/brand-personality-structures-in-the-united-states-and-korea-common-and-culture/)
- [What Is Influencer Marketing and How Does It Target Children? A Review and Direction for Future Research](https://scholariq.org/papers/what-is-influencer-marketing-and-how-does-it-target-children-a-review-and/)
- [Investigating Hegemonic Masculinity: Portrayals of Masculinity in Men’s Lifestyle Magazines](https://scholariq.org/papers/investigating-hegemonic-masculinity-portrayals-of-masculinity-in-men-s-lifestyle/)
- [Exploring the Construct of Organization as Source: Consumers' Understandings of Organizational Sponsorship of Advocacy Advertising](https://scholariq.org/papers/exploring-the-construct-of-organization-as-source-consumers-understandings-of/)
- [Parental influence on children's socialization to gender roles.](https://scholariq.org/papers/parental-influence-on-children-s-socialization-to-gender-roles/)
- [Narrative Health Communication and Behavior Change: The Influence of Exemplars in the News on Intention to Quit Smoking](https://scholariq.org/papers/narrative-health-communication-and-behavior-change-the-influence-of-exemplars-in/)
- [The gratifications of pager use: sociability, information-seeking, entertainment, utility, and fashion and status](https://scholariq.org/papers/the-gratifications-of-pager-use-sociability-information-seeking-entertainment/)
- [At Odds: Laughing and Thinking? The Appreciation, Processing, and Persuasiveness of Political Satire](https://scholariq.org/papers/at-odds-laughing-and-thinking-the-appreciation-processing-and-persuasiveness-of/)
- [Smiling women pitching down: auditing representational and presentational gender biases in image-generative AI](https://scholariq.org/papers/smiling-women-pitching-down-auditing-representational-and-presentational-gender-2/)
- [How French Advertising Professionals Develop Creative Strategy](https://scholariq.org/papers/how-french-advertising-professionals-develop-creative-strategy/)
- [The Transformation of Gender in English-Language Fiction](https://scholariq.org/papers/the-transformation-of-gender-in-english-language-fiction/)
- [The Influence of Peers on Children's Socialization to Gender Roles](https://scholariq.org/papers/the-influence-of-peers-on-children-s-socialization-to-gender-roles/)
- [Is Nestlé a Lady? The Feminine Brand Name Advantage](https://scholariq.org/papers/is-nestle-a-lady-the-feminine-brand-name-advantage/)

## Topic primary papers

- [Investigating Hegemonic Masculinity: Portrayals of Masculinity in Men’s Lifestyle Magazines](https://scholariq.org/papers/investigating-hegemonic-masculinity-portrayals-of-masculinity-in-men-s-lifestyle/)
- [Review of Research: The Influence of Television on Children's Gender Role Socialization](https://scholariq.org/papers/review-of-research-the-influence-of-television-on-children-s-gender-role/)
- [A Hobby for Mrs. Arbuckle](https://scholariq.org/papers/a-hobby-for-mrs-arbuckle/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.