# Product Development and Customization

**Type:** Topics  
**Canonical URL:** https://scholariq.org/topics/product-development-and-customization-2/

## Facts

| Field | Value |
| --- | --- |
| Citations | 365,913 |
| Description | This cluster of papers explores the concepts of mass customization, product modularity, and their impact on complex product development, supply chain management, and customer integration. It delves into topics such as design structure matrix, platform-based product development, variety management, and change propagation in the context of modular product architecture. The literature also discusses the economic evaluation of mass customization, customer preferences for tailored products, and the implications of postponement for supply chains. |
| Domain | Social Sciences |
| Field | Business, Management and Accounting |
| OpenAlex ID | https://openalex.org/T11729 |
| Works | 34,896 |

## Topic researchers

Showing 12 of 20.

- [Claes Fornell](https://scholariq.org/researchers/claes-fornell/)
- [F. Stuart Chapin](https://scholariq.org/researchers/f-stuart-chapin/)
- [W. W. Cooper](https://scholariq.org/researchers/w-w-cooper/)
- [Jörg Henseler](https://scholariq.org/researchers/jorg-henseler/)
- [A. Charnes](https://scholariq.org/researchers/a-charnes/)
- [Stanley Wasserman](https://scholariq.org/researchers/stanley-wasserman/)
- [Stephen L. Vargo](https://scholariq.org/researchers/stephen-l-vargo/)
- [Gail Williams](https://scholariq.org/researchers/gail-williams/)
- [Frank W. Geels](https://scholariq.org/researchers/frank-w-geels/)
- [Heng Li](https://scholariq.org/researchers/heng-li/)
- [John R. Weisz](https://scholariq.org/researchers/john-r-weisz/)
- [Eric von Hippel](https://scholariq.org/researchers/eric-von-hippel/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.