# Service and Product Innovation

**Type:** Topics  
**Canonical URL:** https://scholariq.org/topics/service-and-product-innovation-2/

## Facts

| Field | Value |
| --- | --- |
| Citations | 617,368 |
| Description | This cluster of papers explores the evolution and application of service-dominant logic in marketing science, focusing on co-creation, value creation, service innovation, product-service systems, customer participation, servitization, service science, customer experience, and marketing strategy. |
| Domain | Social Sciences |
| Field | Business, Management and Accounting |
| OpenAlex ID | https://openalex.org/T11114 |
| Works | 44,987 |

## Topic researchers

Showing 12 of 20.

- [Richard P. Bagozzi](https://scholariq.org/researchers/richard-p-bagozzi/)
- [Valarie A. Zeithaml](https://scholariq.org/researchers/valarie-a-zeithaml/)
- [A. Parasuraman](https://scholariq.org/researchers/a-parasuraman/)
- [James J. Collins](https://scholariq.org/researchers/james-j-collins/)
- [Leonard L. Berry](https://scholariq.org/researchers/leonard-l-berry/)
- [B. R. Iyer](https://scholariq.org/researchers/b-r-iyer/)
- [Trisha Greenhalgh](https://scholariq.org/researchers/trisha-greenhalgh/)
- [James C. Anderson](https://scholariq.org/researchers/james-c-anderson/)
- [G. Tomas M. Hult](https://scholariq.org/researchers/g-tomas-m-hult/)
- [Richard L. Oliver](https://scholariq.org/researchers/richard-l-oliver/)
- [Dhruv Grewal](https://scholariq.org/researchers/dhruv-grewal/)
- [Youjae Yi](https://scholariq.org/researchers/youjae-yi/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.