# SMEs Development and Digital Marketing

**Type:** Topics  
**Canonical URL:** https://scholariq.org/topics/smes-development-and-digital-marketing/

## Facts

| Field | Value |
| --- | --- |
| Citations | 399,303 |
| Description | This cluster of papers explores the impact of the Covid-19 pandemic on small and medium enterprises (SMEs) in Indonesia, focusing on topics such as economic impact, digital marketing, e-commerce, financial performance, and the use of social media. The papers also discuss strategies for SMEs to survive and thrive during the pandemic. |
| Domain | Social Sciences |
| Field | Social Sciences |
| OpenAlex ID | https://openalex.org/T13053 |
| Works | 234,987 |

## Topic papers all

- [Switching Intention from Traditional to Online Groceries Using the Moderating Effect of Gender in Indonesia](https://scholariq.org/papers/switching-intention-from-traditional-to-online-groceries-using-the-moderating/)
- [A Case Study of Indonesian Government Digital Transformation: Improving Public Service Quality through E-government Implementation](https://scholariq.org/papers/a-case-study-of-indonesian-government-digital-transformation-improving-public/)
- [WhatsApp Chatbot Customer Service Using Natural Language Processing and Support Vector Machine](https://scholariq.org/papers/whatsapp-chatbot-customer-service-using-natural-language-processing-and-support/)
- [STRATEGI MEDIA SOSIAL UNTUK PENGEMBANGAN UMKM](https://scholariq.org/papers/strategi-media-sosial-untuk-pengembangan-umkm-2/)
- [STRATEGI MEDIA SOSIAL UNTUK PENGEMBANGAN UMKM](https://scholariq.org/papers/strategi-media-sosial-untuk-pengembangan-umkm/)
- [IT Impact on Business Model Changes in Banking Era 4.0: Case Study Jenius](https://scholariq.org/papers/it-impact-on-business-model-changes-in-banking-era-4-0-case-study-jenius/)
- [Pakan: Pasar Tradisional Rakyat Bukittinggi Pada Abad ke-19](https://scholariq.org/papers/pakan-pasar-tradisional-rakyat-bukittinggi-pada-abad-ke-19/)

## Topic researchers

Showing 12 of 14.

- [Robert K. Yin](https://scholariq.org/researchers/robert-k-yin/)
- [Dian Kusuma](https://scholariq.org/researchers/dian-kusuma/)
- [Philip Kotler](https://scholariq.org/researchers/philip-kotler/)
- [Agus Sudaryanto](https://scholariq.org/researchers/agus-sudaryanto/)
- [Sugiyono Sugiyono](https://scholariq.org/researchers/sugiyono-sugiyono/)
- [Daniel Goleman](https://scholariq.org/researchers/daniel-goleman/)
- [Yves Pigneur](https://scholariq.org/researchers/yves-pigneur/)
- [Muhammad Turki Alshurideh](https://scholariq.org/researchers/muhammad-turki-alshurideh/)
- [Alexander Osterwalder](https://scholariq.org/researchers/alexander-osterwalder/)
- [Kamaluddin Latief](https://scholariq.org/researchers/kamaluddin-latief/)
- [Fatimah Azzahro](https://scholariq.org/researchers/fatimah-azzahro/)
- [Muhammad Rifki Shihab](https://scholariq.org/researchers/muhammad-rifki-shihab/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.