ScholarIQanswers from OpenAlex
Australasian Marketing Journal (AMJ)
JournalCitation impact & published research
Australasian Marketing Journal (AMJ) is a journal indexed in ScholarIQ from OpenAlex.
What is the OpenAlex record for Australasian Marketing Journal (AMJ)?
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The OpenAlex for Australasian Marketing Journal (AMJ) is on the source record.
What are the most-cited papers on Australasian Marketing Journal (AMJ)?
ScholarIQmost cited works
AI Customer Service: Task Complexity, Problem-Solving Ability, and Usage Intention
Yingzi Xu, Chih-Hui Shieh, Patrick van Esch, I-Ling Ling
Artificial Intelligence (AI): Revolutionizing Digital Marketing
Patrick van Esch, J. Stewart Black
Programmatic creative: AI can think but it cannot feel
Marat Bakpayev, Tae Hyun Baek, Patrick van Esch, Sukki Yoon
Influencer Marketing and Authenticity in Content Creation
Sommer Kapitan, Patrick van Esch, Vrinda Soma, Jan Kietzmann
The Rise of Deepfakes: A Conceptual Framework and Research Agenda for Marketing
Lucas Whittaker, Kate Letheren, Rory Mulcahy