ScholarIQanswers from OpenAlex
International Journal of Advertising
JournalCitation impact & published research
International Journal of Advertising is a journal indexed in ScholarIQ from OpenAlex.
What is the OpenAlex record for International Journal of Advertising?
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The OpenAlex for International Journal of Advertising is on the source record.
What are the most-cited papers on International Journal of Advertising?
ScholarIQmost cited works
More than meets the eye
Jörg Matthes, Christian Schemer, Werner Wirth
How to Measure Persuasion Knowledge
Chang-Dae Ham, Michelle R. Nelson, Susmita Das
First attention then intention
Milica Milosavljevic, Moran Cerf
AI-powered recommendations: the roles of perceived similarity and psychological distance on persuasion
Jungyong Ahn, Jungwon Kim, Yongjun Sung
The mediating role of attitude towards values advocacy ads in evaluating issue support behaviour and purchase intention
Yoon-Joo Lee, Eric Haley, Kiseol Yang