ScholarIQanswers from OpenAlex
Journal of Consumer Marketing
JournalCitation impact & published research
Journal of Consumer Marketing is a journal indexed in ScholarIQ from OpenAlex.
What is the OpenAlex record for Journal of Consumer Marketing?
ScholarIQopenalex
The OpenAlex for Journal of Consumer Marketing is on the source record.
What are the most-cited papers on Journal of Consumer Marketing?
ScholarIQmost cited works
Negative outcomes of positive brand relationships
Kokil Jain, Isha Sharma
The internet of everything: implications of marketing analytics from a consumer policy perspective
Maria Petrescu, Anjala S. Krishen, My Bui