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Journal of Consumer Research

JournalCitation impact & published research

Journal of Consumer Research is a journal indexed in ScholarIQ from OpenAlex.

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What are the most-cited papers on Journal of Consumer Research?

ScholarIQmost cited works
Brand Credibility, Brand Consideration, and Choice
Tülin Erdem, Joffre Swait́
Journal of Consumer Research. 20041,316 Citations
The Influence of Task Complexity on Consumer Choice: A Latent Class Model of Decision Strategy Switching
Joffre Swait́, Wiktor Adamowicz
Journal of Consumer Research. 2001531 Citations
Motivated Reasoning: A Depth‐Of‐Processing Perspective
Shailendra Pratap Jain, Durairaj Maheswaran
Journal of Consumer Research. 2000209 Citations
Product Scent and Memory
Aradhna Krishna, May O. Lwin, Maureen Morrin
Journal of Consumer Research. 2009185 Citations
Understanding and Improving Consumer Reactions to Service Bots
Noah Castelo, Johannes Boegershausen, Christian Hildebrand, Alexander P. Henkel
Journal of Consumer Research. 2023184 CitationsOPEN ACCESS

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