ScholarIQanswers from OpenAlex
Journal of Marketing Analytics
JournalCitation impact & published research
Journal of Marketing Analytics is a journal indexed in ScholarIQ from OpenAlex.
What is the OpenAlex record for Journal of Marketing Analytics?
ScholarIQopenalex
The OpenAlex for Journal of Marketing Analytics is on the source record.
What are the most-cited papers on Journal of Marketing Analytics?
ScholarIQmost cited works
The state of marketing analytics in research and practice
Dawn Iacobucci, Maria Petrescu, Anjala S. Krishen, Michael Bendixen
Hybrid intelligence: human–AI collaboration in marketing analytics
Maria Petrescu, Anjala S. Krishen
Cryptocurrency price and volatility predictions with machine learning
Samir Poudel, Rajendra Paudyal, Burak Cankaya, Naomi Sterlingsdottir, Marissa Murphy, Shital Pandey, Jorge Vargas, Khem Poudel
What postpones degree completion? Discovering key predictors of undergraduate degree completion through explainable artificial intelligence (XAI)
Burak Cankaya, Robin Roberts, Stephanie Douglas, Rachel Vigness, Asil Oztekin