Upload Records Snowball Search Search OpenAlex
About the database ScholarIQanswers from OpenAlex
Journal of Marketing for HIGHER EDUCATION
JournalCitation impact & published research
Journal of Marketing for HIGHER EDUCATION is a journal indexed in ScholarIQ from OpenAlex. ScholarIQ records 681 works, 19,353 citations and an h-index of 68.
681
Works
19,353
Citations
68
h-index
IDs:OpenAlex
What are the most-cited papers on Journal of Marketing for HIGHER EDUCATION?
ScholarIQmost cited works
Engaging fans and the community in social media: interaction with institutions of higher education on Facebook
Felicitas M. Brech, Uwe Messer, Brian A. Vander Schee, Philipp A. Rauschnabel, Björn Sven Ivens
Journal of Marketing for HIGHER EDUCATION. 2016100 Citations
Related on ScholarIQ
Engaging fans and the community in social media: interaction with institutions of higher education on Facebook
Paper
Customer Service Quality and Loyalty
Topic
Higher Education Research Studies
Topic
Digital Marketing and Social Media
Topic
Consumer Behavior in Brand Consumption and Identification
Topic
International Student and Expatriate Challenges
Topic