ScholarIQanswers from OpenAlex
Journal of Marketing Research
JournalCitation impact & published research
Journal of Marketing Research is a journal indexed in ScholarIQ from OpenAlex.
What is the OpenAlex record for Journal of Marketing Research?
ScholarIQopenalex
The OpenAlex for Journal of Marketing Research is on the source record.
What are the most-cited papers on Journal of Marketing Research?
ScholarIQmost cited works
The Role of the Scale Parameter in the Estimation and Comparison of Multinomial Logit Models
Joffre Swait́, Jordan J. Louviere
Ethically Deployed Defaults: Transparency and Consumer Protection through Disclosure and Preference Articulation
Mary Steffel, Elanor F. Williams, Ruth Pogacar
A Bite to Whet the Reward Appetite: The Influence of Sampling on Reward-Seeking Behaviors
Monica Wadhwa, Baba Shiv, Stephen M. Nowlis
Valenced Comparisons
Shailendra Pratap Jain, Steven S. Posavac
The Influence of Consumers’ Lay Theories on Approach/Avoidance Motivation
Shailendra Pratap Jain, Pragya Mathur, Durairaj Maheswaran