ScholarIQanswers from OpenAlex
Marketing Letters
JournalCitation impact & published research
Marketing Letters is a journal indexed in ScholarIQ from OpenAlex.
What is the OpenAlex record for Marketing Letters?
ScholarIQopenalex
The OpenAlex for Marketing Letters is on the source record.
What are the most-cited papers on Marketing Letters?
ScholarIQmost cited works
Autonomy in consumer choice
Klaus Wertenbroch, Rom Y. Schrift, Joseph W. Alba, Alixandra Barasch, Amit Bhattacharjee, Markus Giesler, Joshua Knobe, Donald R. Lehmann, Sandra Matz, Gideon Nave, Jeffrey R. Parker, Stefano Puntoni, Yanmei Zheng, Yonat Zwebner
Consumer decisions with artificially intelligent voice assistants
Benedict G. C. Dellaert, Suzanne B. Shu, Theo Arentze, Tom Baker, Kristin Diehl, Bas Donkers, Nathanael J. Fast, Gerald Häubl, Heidi Johnson, Uma R. Karmarkar, Harmen Oppewal, Bernd H. Schmitt, Juliana Schroeder, Stephen A. Spiller, Mary Steffel
The past, present, and future of consumer research
Maayan Malter, Morris B. Holbrook, Barbara E. Kahn, Jeffrey R. Parker, Donald R. Lehmann
Sounds good: Phonetic sound patterns in top brand names
Ruth Pogacar, Emily Plant, Laura Felton Rosulek, Michal Kouril
Implicit and explicit preferences for brand name sounds
Ruth Pogacar, Michal Kouril, Thomas P. Carpenter, James J. Kellaris