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Predictive modeling of consumer purchase behavior on social media: Integrating theory of planned behavior and machine learning for actionable insights
PaperCitations, authors & open-access status
Predictive modeling of consumer purchase behavior on social media: Integrating theory of planned behavior and machine learning for actionable insights is a paper indexed in ScholarIQ from OpenAlex. ScholarIQ records 35 citations, 2023 year and gold oa status.
35
Citations
2023
Year
gold
OA Status