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About the database ScholarIQanswers from OpenAlex & ORCID
How has Maria Petrescu's publication output changed over time?
ScholarIQpublication output · 2011–2024
Output grew0% over the shown period — from 1 works in 2011 to 1 in 2024.
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20112013201720192020202220232024
What are the most-cited papers on Maria Petrescu?
ScholarIQmost cited works
Marketing research using single-item indicators in structural equation models
Maria Petrescu
S4210182956. 2013275 CitationsOPEN ACCESS
From marketing to public value: towards a theory of public service ecosystems
Maria Petrescu
S37623806. 2019170 Citations
The state of marketing analytics in research and practice
Dawn Iacobucci, Maria Petrescu, Anjala S. Krishen, Michael Bendixen
S4210182956. 2019114 Citations
Incentivized reviews: Promising the moon for a few stars
Maria Petrescu, Kathleen O’Leary, Deborah Goldring, Sélima Ben Mrad
S25235501. 2017107 Citations
Viral Advertising: Definitional Review and Synthesis
Maria Petrescu, Pradeep K. Korgaonkar
S208001523. 201196 Citations
Related on ScholarIQ
Embry–Riddle Aeronautical University
Institution
Marketing research using single-item indicators in structural equation models
Paper
From marketing to public value: towards a theory of public service ecosystems
Paper
The state of marketing analytics in research and practice
Paper
Incentivized reviews: Promising the moon for a few stars
Paper
Viral Advertising: Definitional Review and Synthesis
Paper