Consumer Behavior and Marketing Influence
Consumer Behavior and Marketing Influence is a topic indexed in ScholarIQ from OpenAlex.
What is known about Consumer Behavior and Marketing Influence?
This cluster of papers focuses on consumer behavior, purchase decision making, and the factors influencing consumer choices in various industries such as retail, hospitality, and e-commerce. It explores the impact of brand image, service quality, customer satisfaction, e-wallet usage, online shopping, marketing mix elements, product quality, and trust on consumer preferences and decisions.
How many works does Consumer Behavior and Marketing Influence have?
Consumer Behavior and Marketing Influence has 116,060 works in the ScholarIQ index. The count is the OpenAlex total, not the number of papers listed on this page.
How many citations does Consumer Behavior and Marketing Influence have?
Consumer Behavior and Marketing Influence has 151,066 citations in the OpenAlex counts ScholarIQ stores.
What is the OpenAlex record for Consumer Behavior and Marketing Influence?
The OpenAlex for Consumer Behavior and Marketing Influence is on the source record.