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Consumer Packaging Perceptions and Trends

TopicLeading institutions, researchers & key papers

This cluster of papers focuses on the role of packaging design in influencing consumer behavior, purchase decisions, and product perception. It explores the impact of visual elements, branding, and communication strategies on consumer preferences and product evaluation. The cluster also delves into the relationship between packaging design and marketing strategy, as well as its influence on perceived product quality and value.

13
Works

How has Consumer Packaging Perceptions and Trends's publication output changed over time?

ScholarIQpublication output · 2021–2024

Output grew0% over the shown period — from 1 works in 2021 to 1 in 2024.

1
1
20212024

What are the most-cited papers on Consumer Packaging Perceptions and Trends?

ScholarIQmost cited works
The Future of Private Labels: Towards a Smart Private Label Strategy
Katrijn Gielens, Yu Ma, Aidin Namin, Raj Sethuraman, Ronn J. Smith, Robert C. Bachtel, S.M. Jervis
S159120381. 2021165 Citations

Where is Consumer Packaging Perceptions and Trends research published, and who funds it?

ScholarIQvenues & funding sources

TOP JOURNALS

S159120381165
S2523550143

TOP FUNDERS

National Science Foundation
NIH
Wellcome Trust
European Research Council
Funder breakdown is a member featureSign up free to unlock

How much of the research on Consumer Packaging Perceptions and Trends is open access?

ScholarIQopen access share
0%OPEN ACCESS
Gold
0%
Green
0%
Hybrid
0%
Bronze
0%
Closed
100%

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