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Consumer Packaging Perceptions and Trends

TopicLeading institutions, researchers & key papers

Consumer Packaging Perceptions and Trends is a topic indexed in ScholarIQ from OpenAlex.

What is known about Consumer Packaging Perceptions and Trends?

ScholarIQrecord summary

This cluster of papers focuses on the role of packaging design in influencing consumer behavior, purchase decisions, and product perception. It explores the impact of visual elements, branding, and communication strategies on consumer preferences and product evaluation. The cluster also delves into the relationship between packaging design and marketing strategy, as well as its influence on perceived product quality and value.

How many works does Consumer Packaging Perceptions and Trends have?

ScholarIQindexed works

Consumer Packaging Perceptions and Trends has 13 works in the ScholarIQ index. The count is the OpenAlex total, not the number of papers listed on this page.

What is the OpenAlex record for Consumer Packaging Perceptions and Trends?

ScholarIQopenalex

The OpenAlex for Consumer Packaging Perceptions and Trends is on the source record.

What are the most-cited papers on Consumer Packaging Perceptions and Trends?

ScholarIQmost cited works
The Future of Private Labels: Towards a Smart Private Label Strategy
Katrijn Gielens, Yu Ma, Aidin Namin, Raj Sethuraman, Ronn J. Smith, Robert C. Bachtel, S.M. Jervis
Journal of Retailing. 2021165 Citations
Understanding consumers’ acceptance of edible food packaging: The role of consumer innovativeness
Xingyi Zhang, Han Wen, Xiaolong Shao
Journal of Retailing and Consumer Services. 202443 Citations

Where is Consumer Packaging Perceptions and Trends research published, and who funds it?

ScholarIQvenues & funding sources

TOP FUNDERS

National Science Foundation—
NIH—
Wellcome Trust—
European Research Council—
Funder breakdown is a member featureSign up free to unlock

How much of the research on Consumer Packaging Perceptions and Trends is open access?

ScholarIQopen access share
0%OPEN ACCESS
Gold
0%
Green
0%
Hybrid
0%
Bronze
0%
Closed
100%

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