Digital Marketing and Social Media
Digital Marketing and Social Media is a topic indexed in ScholarIQ from OpenAlex.
What is known about Digital Marketing and Social Media?
This cluster of papers explores the impact of social media on consumer behavior, focusing on electronic word-of-mouth, consumer engagement, online reviews, brand communities, influencer marketing, customer relationship management, online branding, user-generated content, and marketing analytics. It delves into the motivations and consequences of consumer interactions in virtual communities and the role of social media in shaping brand perceptions and purchase intentions.
How many works does Digital Marketing and Social Media have?
Digital Marketing and Social Media has 164,257 works in the ScholarIQ index. The count is the OpenAlex total, not the number of papers listed on this page.
How many citations does Digital Marketing and Social Media have?
Digital Marketing and Social Media has 2,029,074 citations in the OpenAlex counts ScholarIQ stores.
What is the OpenAlex record for Digital Marketing and Social Media?
The OpenAlex for Digital Marketing and Social Media is on the source record.