ScholarIQanswers from OpenAlex
Journal of Marketing
JournalCitation impact & published research
Journal of Marketing is a journal indexed in ScholarIQ from OpenAlex.
What is the OpenAlex record for Journal of Marketing?
ScholarIQopenalex
The OpenAlex for Journal of Marketing is on the source record.
What are the most-cited papers on Journal of Marketing?
ScholarIQmost cited works
Brands as Signals: A Cross-Country Validation Study
Tülin Erdem, Joffre Swait́, Ana Valenzuela
Motivating Salespeople to Sell New Products: The Relative Influence of Attitudes, Subjective Norms, and Self-Efficacy
Frank Q. Fu, Keith Richards, Douglas E. Hughes, Eli Jones
Consumer Adoption of New Products: Independent versus Interdependent Self-Perspectives
Zhenfeng Ma, Zhiyong Yang, Mehdi Mourali
Is Nestlé a Lady? The Feminine Brand Name Advantage
Ruth Pogacar, Justin W. Angle, Tina M. Lowrey, L. J. Shrum, Frank R. Kardes
Gift or Donation? Increase the Effectiveness of Charitable Solicitation Through Framing Charitable Giving as a Gift
Phyllis Xue Wang, Yijie Wang, Yuwei Jiang