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Journal of Product & Brand Management
JournalCitation impact & published research
Journal of Product & Brand Management is a journal indexed in ScholarIQ from OpenAlex.
What is the OpenAlex record for Journal of Product & Brand Management?
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The OpenAlex for Journal of Product & Brand Management is on the source record.
What are the most-cited papers on Journal of Product & Brand Management?
ScholarIQmost cited works
Consumer response to negative celebrity publicity: the effects of moral reasoning strategies and fan identification
Sai Wang, Ki Joon Kim
Brand equity and stock performance in time of crisis: evidence from the COVID-19 pandemic
Maryam Farhang, Omid Kamran‐Disfani, Arash H. Zadeh