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Journal of the Academy of Marketing Science

JournalCitation impact & published research

Journal of the Academy of Marketing Science is a journal indexed in ScholarIQ from OpenAlex.

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ScholarIQmost cited works
The effectiveness of celebrity endorsements: a meta-analysis
Johannes Knoll, Jörg Matthes
Journal of the Academy of Marketing Science. 2016576 CitationsOPEN ACCESS
Consumer online privacy concerns and responses: a power–responsibility equilibrium perspective
May O. Lwin, Jochen Wirtz, Jerome D. Williams
Journal of the Academy of Marketing Science. 2007368 Citations
The Impact of Social Influence and Role Expectations on Shopping Center Patronage Intentions
Kenneth R. Evans, T. Christiansen, Jonathan Gill
Journal of the Academy of Marketing Science. 1996155 Citations
Pandemics and marketing: insights, impacts, and research opportunities
Gopal Das, Shailendra Pratap Jain, Durairaj Maheswaran, Rebecca J. Slotegraaf, Raji Srinivasan
Journal of the Academy of Marketing Science. 2021145 CitationsOPEN ACCESS
Building a multi-category brand: when should distant brand extensions be introduced?
Jeffrey R. Parker, Donald R. Lehmann, Kevin Lane Keller, Martin Schleicher
Journal of the Academy of Marketing Science. 201756 Citations

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