Building a multi-category brand: when should distant brand extensions be introduced?

Building a multi-category brand: when should distant brand extensions be introduced? is a paper indexed in ScholarIQ from OpenAlex.

How many citations does Building a multi-category brand: when should distant brand extensions be introduced? have?

Building a multi-category brand: when should distant brand extensions be introduced? has 56 citations in the OpenAlex counts ScholarIQ stores.

When was Building a multi-category brand: when should distant brand extensions be introduced? published?

Building a multi-category brand: when should distant brand extensions be introduced? has 2017 year in the ScholarIQ index.

What is the open-access status of Building a multi-category brand: when should distant brand extensions be introduced??

Building a multi-category brand: when should distant brand extensions be introduced? has closed oa status in the ScholarIQ index.

What is the DOI of Building a multi-category brand: when should distant brand extensions be introduced??

The DOI for Building a multi-category brand: when should distant brand extensions be introduced? is on the source record.

What is the OpenAlex record for Building a multi-category brand: when should distant brand extensions be introduced??

The OpenAlex for Building a multi-category brand: when should distant brand extensions be introduced? is on the source record.