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Building a multi-category brand: when should distant brand extensions be introduced?

PaperCitations, authors & open-access status

Building a multi-category brand: when should distant brand extensions be introduced? is a paper indexed in ScholarIQ from OpenAlex. ScholarIQ records 56 citations, 2017 year and closed oa status.

56

Citations

2017

Year

closed

OA Status

IDs:DOI OpenAlex

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