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Brand followers’ retweeting behavior on Twitter: How brand relationships influence brand electronic word-of-mouth

PaperCitations, authors & open-access status

Brand followers’ retweeting behavior on Twitter: How brand relationships influence brand electronic word-of-mouth is a paper indexed in ScholarIQ from OpenAlex. ScholarIQ records 281 citations, 2014 year and closed oa status.

281
Citations
2014
Year
closed
OA Status

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