Digital Marketing and Social Media

TopicLeading institutions, researchers & key papers

Digital Marketing and Social Media is a topic indexed in ScholarIQ from OpenAlex.

What is known about Digital Marketing and Social Media?

ScholarIQrecord summary

This cluster of papers explores the impact of social media on consumer behavior, focusing on electronic word-of-mouth, consumer engagement, online reviews, brand communities, influencer marketing, customer relationship management, online branding, user-generated content, and marketing analytics. It delves into the motivations and consequences of consumer interactions in virtual communities and the role of social media in shaping brand perceptions and purchase intentions.

How many works does Digital Marketing and Social Media have?

ScholarIQindexed works

Digital Marketing and Social Media has 269 works in the ScholarIQ index. The count is the OpenAlex total, not the number of papers listed on this page.

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What is the OpenAlex record for Digital Marketing and Social Media?

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The OpenAlex for Digital Marketing and Social Media is on the source record.

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What are the most-cited papers on Digital Marketing and Social Media?

ScholarIQmost cited works

Setting the future of digital and social media marketing research: Perspectives and research propositions

Yogesh K. Dwivedi, Elvira Ismagilova, David L. Hughes, Jamie Carlson, Raffaele Filieri, Jenna Jacobson, Varsha Jain, Heikki Karjaluoto, Hajer Kéfi, Anjala S. Krishen, Vikram Kumar, Mohammad M. Rahman, Ramakrishnan Raman, Philipp A. Rauschnabel, Jennifer Rowley, Jari Salo, Gina A. Tran, Yichuan Wang

International Journal of Information Management. 20202,520 CitationsOPEN ACCESS

The impact of electronic word-of-mouth communication: A literature analysis and integrative model

Christy M.K. Cheung, Dimple R. Thadani

Decision Support Systems. 20121,643 Citations

Advances in Social Media Research: Past, Present and Future

Kawaljeet Kaur Kapoor, Kuttimani Tamilmani, Nripendra P. Rana, Pushp P. Patil, Yogesh K. Dwivedi, Sridhar Nerur

Information Systems Frontiers. 20171,272 CitationsOPEN ACCESS

Uses and Grats 2.0: New Gratifications for New Media

S. Shyam Sundar, Anthony M. Limperos

Journal of Broadcasting & Electronic Media. 20131,042 Citations

The effects of social media based brand communities on brand community markers, value creation practices, brand trust and brand loyalty

Michel Laroche, Mohammad Reza Habibi, Marie‐Odile Richard, Ramesh Sankaranarayanan