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Digital Marketing and Social Media
TopicLeading institutions, researchers & key papers
This cluster of papers explores the impact of social media on consumer behavior, focusing on electronic word-of-mouth, consumer engagement, online reviews, brand communities, influencer marketing, customer relationship management, online branding, user-generated content, and marketing analytics. It delves into the motivations and consequences of consumer interactions in virtual communities and the role of social media in shaping brand perceptions and purchase intentions.
269
Works
IDs:OpenAlex
How has Digital Marketing and Social Media's publication output changed over time?
ScholarIQpublication output · 2006–2021
Output grew0% over the shown period — from 1 works in 2006 to 1 in 2021.
1
3
2
1
2
1
1
3
1
200620122013201420162017201920202021
What are the most-cited papers on Digital Marketing and Social Media?
ScholarIQmost cited works
Setting the future of digital and social media marketing research: Perspectives and research propositions
Yogesh K. Dwivedi, Elvira Ismagilova, David L. Hughes, Jamie Carlson, Raffaele Filieri, Jenna Jacobson, Varsha Jain, Heikki Karjaluoto, Hajer Kéfi, Anjala S. Krishen, Vikram Kumar, Mohammad M. Rahman, Ramakrishnan Raman, Philipp A. Rauschnabel, Jennifer Rowley, Jari Salo, Gina A. Tran, Yichuan Wang
International Journal of Information Management. 20202,520 CitationsOPEN ACCESS
The impact of electronic word-of-mouth communication: A literature analysis and integrative model
Christy M.K. Cheung, Dimple R. Thadani
S11479521. 20121,643 Citations
Advances in Social Media Research: Past, Present and Future
Kawaljeet Kaur Kapoor, Kuttimani Tamilmani, Nripendra P. Rana, Pushp P. Patil, Yogesh K. Dwivedi, Sridhar Nerur
S181659395. 20171,272 CitationsOPEN ACCESS
Uses and Grats 2.0: New Gratifications for New Media
S. Shyam Sundar, Anthony M. Limperos
Journal of Broadcasting & Electronic Media. 20131,042 Citations
The effects of social media based brand communities on brand community markers, value creation practices, brand trust and brand loyalty
Michel Laroche, Mohammad Reza Habibi, Marie‐Odile Richard, Ramesh Sankaranarayanan
Computers in Human Behavior. 2012946 Citations
Where is Digital Marketing and Social Media research published, and who funds it?
ScholarIQvenues & funding sources
TOP JOURNALS
S932847592,510
S114795211,643
S1816593951,272
TOP FUNDERS
National Science Foundation—
NIH—
Wellcome Trust—
European Research Council—
Funder breakdown is a member featureSign up free to unlock
How much of the research on Digital Marketing and Social Media is open access?
ScholarIQopen access share
47%OPEN ACCESS
Gold
0%
Green
20%
Hybrid
27%
Bronze
0%
Closed
53%
Related on ScholarIQ
Setting the future of digital and social media marketing research: Perspectives and research propositions
Paper
Re-examining the Unified Theory of Acceptance and Use of Technology (UTAUT): Towards a Revised Theoretical Model
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Brand Equity as a Signaling Phenomenon
Paper
The impact of electronic word-of-mouth communication: A literature analysis and integrative model
Paper
Brand Credibility, Brand Consideration, and Choice
Paper
Advances in Social Media Research: Past, Present and Future
Paper