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Consumers' implicit theories about personality influence their brand personality judgments

PaperCitations, authors & open-access status

Consumers' implicit theories about personality influence their brand personality judgments is a paper indexed in ScholarIQ from OpenAlex. ScholarIQ records 96 citations, 2012 year and closed oa status.

96
Citations
2012
Year
closed
OA Status

Related on ScholarIQ

Shailendra Pratap Jain
Author
Journal of Consumer Psychology
Journal
Consumer Behavior in Brand Consumption and Identification
Topic
Consumer Behavior in Brand Consumption and Identification
Topic
Personality Traits and Psychology
Topic
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